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Direct-response CRMs for continuity offers

The front-end CPA can look fine while rebills, declines and chargebacks decide whether the offer survives.

Vendor pages and public reviews, October 2026

A direct-response CRM holds the first order, every renewal, the declines, the refunds and the call-center touches on one customer record.

Four platforms cover it in different shapes. Konnektive is the headless hub you attach to pages you already own. Checkout Champ puts a funnel builder on that engine and publishes a price. Sticky.io is the one with a public fee schedule. ElasticFunnels puts the pages, the CRM, the dunning and a call-center handoff on one plan.

My take

I would start with Konnektive if the pages are already live and the gap is the back office. I would read Checkout Champ's Growth plan before a demo when that engine needs a number on the website. Sticky.io is the next one I would open once its published fees can sit beside a month of renewal volume. ElasticFunnels joins that list if the pages and the rebilling should share one plan, with the thin set of outside reviews kept in view.

Prices and product claims below come from each vendor's own pages. The complaints come from public reviews on G2, Software Advice and Capterra. This desk does not run these CRMs.

Compare Konnektive and Sticky.io on fees

An open paper folder on a cream desk, with a receipt, a calendar tile, a notched card and a telephone handset lined up in front of it.
The open folder stands for one customer record. The receipt, the calendar charge, the declined card and the handset are the order, the renewal, the decline and the phone call.

What a CRM must do for subscription ecommerce

On paid traffic, subscription ecommerce is the second charge. Konnektive's homepage lists the shapes that charge takes: a straight sale, multi-pay, a trial with continuity, and custom subscriptions, categorized in one dashboard.

Two gateway settings get confused, and the help center separates them. Advanced transaction routing handles the initial sale only. Recurring billings keep charging the gateway that approved the original transaction. Recycle Billing is a different profile. It allows nine reattempts on a soft-declined renewal.

The account that keeps those renewals is the one whose dispute ratio matters. The chargeback ratio calculator shows where that merchant account sits on the Visa and Mastercard lines. The subscription billing guide goes further into how the retry is set up.

Order management CRM for nutra

A pipeline tool moves a lead through stages. Here the CRM has to route the first sale across merchant accounts, recover a declined renewal, and watch chargebacks on the account that stored the card.

Sticky.io's CRM FAQ says high-risk merchants use the platform for multi-MID support and chargeback monitoring. CPG, coaching and affiliate-driven funnels sit in that same group.

Checkout Champ's pricing page states a zero-tolerance policy against hidden subscriptions that violate card-brand rules. The CRM still sits beside a tracker and a checkout. The stack picker is where those two layers get matched to the offer.

Four platforms for different continuity stacks

Each of these is a different buy, matched to a different stack.

Konnektive, when the landers are already yours

Konnektive help center home, with sections for Getting Started, the CRM dashboard, gateway setup, fulfillment, reports, admin, and the API.
Konnektive documents the CRM in a public help center. The homepage asks you to schedule a call.

You bring the pages. The homepage lists 250-plus payment processors and native support for 100-plus currencies, and the primary button is Schedule A Call. The site lists no self-serve price.

Agents enter a phone order through a phone campaign. The help center says that campaign has to exist before customer-service agents can enter orders by hand.

One of four G2 reviews calls the learning curve steep because of the number of screens. The billing policy makes the account prepaid. If you cancel, the subscription and service fees are not refunded or prorated. The nine-attempt recycle profile is described above. Read the Konnektive review and the Konnektive CRM article for the rest of the contract.

Konnektive

Public price
Quoted on a scheduled call, no rate card on the site
Processors
250+ processors and 100+ currencies
Contract
Prepaid account, fees not refunded or prorated

For coded landers, when the next step can be a sales call.

Konnektive homepage

Checkout Champ, with a price on the same engine

Checkout Champ homepage with a headline about a store checkout costing sales, and a pitch for funnel checkout pages.
Checkout Champ's homepage pitches funnel checkout pages in place of a standard store checkout.

Checkout Champ's CRM page says the product is built on Konnektive. Growth is a monthly base plus a percent of sales. Enterprise keeps that monthly base and reduces the percent at the higher volume named on the card.

Subscription billings run on any connected merchant account, with no separate subscription fee. The pricing FAQ puts the integration count above 270 gateways. Buyers manage a subscription, replace a card and purchase add-ons from the customer portal, using the card on file.

G2 reviewers praise the subscription billing and still dislike the percentage fee. The Checkout Champ review holds the rest of the contract.

Checkout Champ

Growth (16 Oct 2026)
$300/mo plus 1% of sales
Enterprise (16 Oct 2026)
$300/mo, percent steps down past $1M monthly sales
Subscriptions
Any connected merchant account, no extra fee

For teams that want this engine with a price on the website.

Checkout Champ pricing

Sticky.io, when the fee schedule has to be public

Sticky.io homepage with the Platform, Solutions, Resources, Pricing and Company menu, a Book a Demo button, and a headline about offers, subscriptions, payments and recovery.
Sticky.io's homepage leads with a Book a Demo button.

The CRM and Checkout bundle is a base license, a revenue share that falls as gross sales grow, and a fee on each decline. The pricing page also prints a calculator example at a high monthly gross.

The CRM page describes trials, bundles, hybrid billing and affiliate flows, with subscription management and smart dunning. Smart Dunning retries a failed subscription between one and five times.

Reviewers on Software Advice and Capterra call the platform very expensive next to other billing software. The Sticky.io review goes further into the fees.

Sticky.io

CRM and Checkout (16 Oct 2026)
From $499/mo, share 1.0% to 0.25%, $0.04 per decline
Example at $1M gross
About $10,080/mo platform cost
Smart Dunning
1 to 5 retries

For a renewal book where the fee schedule has to be public.

Sticky.io pricing

ElasticFunnels, pages and the rebill desk together

ElasticFunnels homepage with the headline The sales funnel builder for paid traffic, a Start free trial button, and a dashboard of topline revenue, sessions, conversion rate and net revenue.
ElasticFunnels' homepage leads with the funnel builder and a revenue dashboard.

ElasticFunnels is a funnel platform for teams running paid traffic. Pages, checkout, CRM and attribution share one data layer. For continuity, the features page says a failed subscription rebill goes to an agent automatically, and subscriptions include smart dunning and retention offers on every renewal. Those tools are on every plan. The monthly figure and the checkout fee are on the card.

Independent reviews are still thin, so the dunning and agent handoff rest on that features page. ElasticFunnels has been around since 2023. Konnektive and Sticky.io have a longer trail of outside write-ups. The pages and the checkout ship on those same plans. Konnektive stays the comparison when the landers already exist and only the back office is missing. The ElasticFunnels review is the longer read.

ElasticFunnels

Plans (11 Oct 2026)
From $97/mo, every feature on every plan
Checkout fee
0.5% on revenue through its own gateways
Trial
14 days, no card

For a team that wants the landers and the rebill desk on one plan.

ElasticFunnels pricing

Choose the stack that matches the pages you have

Konnektive is the call to book if the pages are already coded and a sales call is acceptable. Checkout Champ publishes a price for that class of engine. Sticky.io prints the fee schedule before the demo. ElasticFunnels is where the pages and rebilling sit on one plan, and the thin set of outside reviews is the limit that comes with it.

The hard part of a move is the live subscriber file. Checkout Champ's pricing page says the team frequently migrates clients' subscribers onto its CRM. Cancel Konnektive before that prepaid term ends and the subscription and service fees are not refunded.

Compare Konnektive and Sticky.io on fees

Sources

Related reading

Marcus Flynn

Written by

Marcus Flynn

Tracking and attribution editor

Marcus Flynn runs OfferROAS's tracking and attribution desk. He covers direct-response paid media for this site, from the tracker to the merchant account. He reads operator threads, vendor changelogs and pricing pages, then writes what those sources support. He sets the methodology and puts his name on the commercial pages.

marcus@offerroas.com

Last checked 2026-10-16

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