Hyros vs Northbeam

What each one actually is

Hyros is a revenue-attribution layer for a funnel you own. It plugs into a business you control, ties a customer's touches together across ads, email, webinars, calls and checkout, and sends the resulting sale back to Meta, Google and TikTok so their algorithms learn from real revenue instead of a last-click guess. Its own pitch names the hard cases it is built for: it says it "specializes in tracking delayed purchases, high ticket closes, reorders and subscription rebills back to the ads that created them." That is attribution across a long, multi-touch journey rather than the optimization of a single campaign, and call and high-ticket tracking are a first-class use case, not an afterthought.

Northbeam is a marketing measurement platform for scaled direct-to-consumer ecommerce. It does not route clicks either, but it answers a broader question: across Meta, Google, TikTok, YouTube, email and the rest, which channels and creatives are actually driving new revenue, and which are taking credit for sales that would have happened anyway. Three things do that work. Multi-touch attribution stitches every touchpoint into one first-party view, with lookback windows long enough to credit an ad that pays off weeks later. Media Mix Modeling Plus forecasts revenue by budget scenario and measures the spend clicks alone cannot see. And Northbeam Apex feeds that first-party conversion data straight into the Meta and AppLovin ad algorithms, a step past a standard conversions API. Its own site sums the suite up as "multi-touch attribution, incrementality, and media mix modeling."

The two share a category, revenue attribution that feeds the ad platforms, and split on the business underneath. Hyros is built for a funnel you own where much of the money arrives late and offline, from booked calls, webinars and rebills. Northbeam is built for a store buying across many paid channels at once, where the pain is dividing credit fairly and allocating the next budget dollar. That difference decides most of this comparison before any single feature does.

What they measure, and where they part

Both go past a last-click pixel and both push conversions server-side to the ad platforms, Hyros to Meta, Google and TikTok, Northbeam through Apex to Meta and AppLovin. What they optimize is different. Hyros measures the customer across a long journey. It leans on server-side, first-party data across every step of a funnel you control, then feeds the real sale back so the platforms optimize on revenue that a webinar, an email sequence or a three-week sales cycle produced. It frames its value against what platform pixels drop, claiming ad-platform tracking "misses 30% of your sales" and "90%+ of repeat purchases and delayed sales." Whether those figures hold for your account is something only your own reconciliation can tell you, but the design intent is clear: it is built for the revenue that arrives late and by phone.

Northbeam measures the mix. It applies one independent, first-party model across every channel, credits a top-of-funnel ad that pays off weeks later, separates new-customer revenue from sales the platforms would have won anyway, and layers media-mix modeling on top to forecast where the next budget dollar should go. Its edge is breadth and allocation, not the depth of a single owned funnel. Where Hyros asks which ad, email and call produced this high-ticket sale, Northbeam asks, across all my channels, where my next dollar is best spent. One reconciles a long owned journey; the other divides and forecasts a whole paid-media budget.

So this is not a race down one axis. It is call-and-webinar revenue attribution for a funnel you own against cross-channel measurement and budget modeling for a store you scale. A high-ticket coaching business and a nine-figure Shopify brand would each be badly served by the other's tool.

Why your numbers differ, and what setup each needs

Both tools disagree with your ad platforms by design, and both need discipline to be accurate. Hyros exists precisely because platform pixels under-count owned-funnel revenue, so its numbers should read higher than a last-click pixel on the repeat and delayed sales it is built to catch. Northbeam runs the other way: expect it to report fewer conversions than Meta or Google, sometimes far fewer, because it refuses to let two platforms both claim the same order. That gap is the over-attribution you are paying to see, not a fault in either model.

Setup is where each one bites. Hyros is involved to implement and is quoted and scoped for higher-spend accounts, so plan for a real onboarding rather than a self-serve switch. Northbeam's own docs require its tracking parameters on every ad, warn that plain utm_source tags are not enough for ad-level attribution, and note those parameters have to survive any advertorial or off-domain hop before the pixel fires. Skip that and it under-reports through no fault of its model. Whichever you buy, reconcile it weekly against backend revenue and keep your attribution windows consistent when you compare, rather than treating one number as truth.

Who each one is for

Hyros fits the operator who owns the product, the checkout, the list and the calls, sells high-ticket into a long buying cycle, and spends enough that mis-attributed revenue is genuinely expensive. High-ticket coaching, webinars, subscriptions and info offers with delayed and repeat sales are where its multi-touch, revenue-back-to-platform model earns its quote. Below meaningful spend, operators repeatedly report it is overkill under roughly $50,000 a month across several platforms, and clean server-side events, Meta CAPI and Google Enhanced Conversions cover most of the value for far less. If you buy paid social and also want a cheaper tracker you can price and start yourself, weigh RedTrack and see how it reads against Hyros in RedTrack vs Hyros. See the full Hyros review for the detail.

Northbeam is the fit when you are a scaled ecommerce brand measuring cross-channel spend on your own products, and you spend enough for the accuracy to pay for itself. If you are buying six or seven figures a month across Meta, Google, TikTok and more, and the question that costs you money is which channel actually drove new revenue and where the next dollar should go, its multi-touch model, media-mix modeling and Apex feedback earn their quote. Its real rivals are the other ecommerce measurement suites, Rockerbox, Triple Whale and Polar Analytics, not an owned-funnel attribution tool, and below high six or seven-figure monthly spend the standard advice holds: fix tracking first with clean UTMs, server-side events and blended metrics like MER and new-customer CAC. See the full Northbeam review, how it reads against a cheaper cloud tracker in RedTrack vs Northbeam, or the alternatives to Northbeam.

One caveat applies to both. Neither tool fixes a weak offer, a broken pixel setup or low Event Match Quality. They make the numbers clearer. They do not make the funnel better. For the full field, see the best ad tracking and attribution software.

Hyros does not publish prices. You book a demo, the team scopes and installs it for you, and the quote is aimed at higher-spend accounts. There is no entry tier to test cheaply and no number to compare on a page, which is the trade for the done-for-you setup and the owned-funnel attribution. Operators repeatedly describe it as overkill below roughly $50,000 a month in spend across several platforms.

Northbeam also quotes after a demo, but it publishes starting rates: $1,500 a month (Starter, for brands under $1.5m a year in ad spend) and $3,500 a month (Professional), with custom Growth and Enterprise tiers above, all tied to your spend. Media Mix Modeling and incrementality are optional add-ons. Buyers report the real annual cost lands near $30,000 to $50,000, and there is no free trial to test it first.

Neither is a plan you start on a card, and neither is cheap. The number that decides it is not one price against another. It is whether your revenue arrives late and offline from a funnel you own, which is Hyros, or spread across many paid channels on a store you scale, which is Northbeam. Buy the one that matches where your money actually comes from, and below serious spend, fix the free tracking basics first.

Prices read from each vendor's own pricing page, current as of 23 September 2026.