By Marcus Flynn, tracking and attribution editor. Updated 22 October 2026.
Bitly is a link shortener and QR platform, not one of the click trackers this site ranks. Bitly shortens a link, makes a QR code, and counts the clicks. For an affiliate placement, that means a clean URL in the post, while the purchase and the commission stay in the network dashboard. Keep it for a post, an email, or a QR code. Move a paid affiliate campaign to a tracker once the sale has to come back into your own report and on to the ad platform.
Where the real alternatives are
People look beyond a shortener when the conversion has to show up in the same report as the clicks, which calls for a tracker or a funnel.
If the sale has to come back with the click, compare ClickMagick and Bitly.
Frequently asked questions
Does this site rank a list of Bitly replacements?
What should I read if the click count is not the report I use?
Related reading
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