By Marcus Flynn, tracking and attribution editor. Updated 22 October 2026.
What Bitly charges
Bitly meters the links and QR codes you create. Clicks and scans on those links stay unlimited. Core is billed annually, at the rate in the list.
- Free. $0. Five short links a month and two QR codes a month, with ads.
- Core. $10 a month, $120 for the year. 100 links a month, billed annually.
- Growth. $29 a month, $348 for the year. 500 links a month, branded links, and a complimentary custom domain.
- Premium. $199 a month, $2,388 for the year. 3,000 links a month. Webhooks start on this plan.
Enterprise is a custom quote. If an affiliate campaign needs more than click counts, compare ClickMagick and Bitly.
Is it worth it?
What works
- The free plan covers a small monthly batch of new links and QR codes.
- Growth adds branded links on a domain you own.
- You are billed for the links you create, so a link that gets heavy traffic stays on the same plan.
What to watch
- Your Bitly dashboard shows click counts. The commission report stays in the network you joined.
- Webhooks start on the Premium plan. Campaign postbacks and ad-platform conversion APIs belong to a tracker, and they sit outside this product.
- Operators use it for social posts. Once a paid affiliate campaign needs routing or sub-IDs, you need a tracker for that part of the job.
Frequently asked questions
Is there a free Bitly plan?
Yes. The free row is $0 and it shows ads. It limits how many new links and codes you can add. Clicks on links already created stay open.
Why is Core a yearly figure?
Core is sold as a year paid up front. The amount is the Core row in the table above.
Which plan adds a domain of your own?
Growth. Branded links start on that same row. The creation cap is listed beside the price.
Related reading
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