By Marcus Flynn, tracking and attribution editor. Updated 20 October 2026.
Annual plans, bandwidth and automation
Compare the plans. Your hosting bill depends on the plan you choose and how much bandwidth the traffic uses. Annual prices are shown as a monthly rate. A free plan is listed too.
| Plan | Annual | Bandwidth | Letter tools |
|---|---|---|---|
| Free | $0 | 200 GB | Branded player |
| Business | $79 | 1 TB | CTAs and tests |
| Signals | $329 | 1 TB | Automation sync |
| Enterprise | Custom | Custom | Custom |
Which plan a sales video needs
The Free plan lets you preview the player on a draft page. The player keeps Wistia branding. Storage stops at 25 GB, bandwidth at 200 GB, and the account has one user. You cannot buy extra bandwidth on the Free plan. The Business plan includes at least 250 GB of storage and 3 user seats. It removes the branding and adds calls to action, forms, heatmaps and A/B testing. Signals includes that same hosting and connects HubSpot, Marketo, Pardot, ActiveCampaign, Eloqua and Klaviyo. It can log engagement on the contact record, score leads, and attribute pipeline revenue. Enterprise is a quote.
Extra users, bandwidth and webinars
Each extra user on Business or Signals costs $25 a month on the annual plans. Another 1 TB of bandwidth costs $150 a month. Paid plans also bill per gigabyte after the included bandwidth is used up. On the Free plan, embeds stop after a grace period once the monthly cap is hit.
Live sessions use Wistia's webinar plans, separate from hosting. The Webinars plan costs $429 a month when billed annually, for 500 attendees and streams up to 90 minutes. Webinars Plus costs $829 a month when billed annually, for 1,000 attendees and streams up to 3 hours. Each extra attendee is $0.20, and each extra minute is $2.00.
Business and Signals advertise a 14-day trial with no credit card required. The Wistia review explains muted autoplay, calls to action that viewers can skip, and who should pass on Signals. If you are comparing prices, the alternatives page explains why people switch.
Is it worth it?
What works
- On G2, reviewers say the player is easy to embed and that Wistia keeps adding features.
- Business is the first paid plan that includes a timed button or form, heatmaps, and A/B testing for the embedded video.
- The analytics page reports clicks on calls to action and annotation links, and submissions on capture forms.
- You declare the A/B winner yourself. Wistia does not pick the winner based on revenue.
- A free plan is listed, so a branded player can sit on a draft page before you pay.
- Teams that already use HubSpot, Marketo or a similar platform can sync watch data if they move up to Signals.
What to watch
- Wistia's bandwidth guide says paid ads on a landing page are a typical usage spike. The included bandwidth is the number that matters before you scale.
- Viewers can dismiss a call-to-action overlay. The help article says there is no setting that forces viewers to watch it.
- Browsers only start autoplay reliably when the video is muted, so a spoken hook in the first frame waits for a click.
- People who host courses say the bill rises as the video count grows, and that the tools are more than a lesson library needs.
- The conversion rate on the analytics page tracks clicks and form submissions inside the player. It does not count a cart sale sent back to an ad account.
Frequently asked questions
How does Wistia price a sales video?
What if ads use more bandwidth than the plan includes?
Do webinars come with the hosting plan?
Related reading
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