RedTrack vs Keitaro

What each one actually is

RedTrack is a cloud tracker you log into. You point your ad links through it, and it records every click, its cost, the conversion and the revenue, then sends the conversion back to the ad platforms through server-side CAPI. It sits between a pure click tracker and a revenue-attribution suite, so one account covers affiliate offers and your own direct-to-consumer store. Its site makes the headline promise plainly: CAPI is included on every plan, with no upgrade tier, to send conversions back to Meta, Google, TikTok, Snapchat and more.

Keitaro is a self-hosted click tracker you install on your own Linux server. You route your campaign links through it, and on top of tracking clicks, cost, conversions and ROI it does the media buyer's daily job: it distributes traffic across landing pages and offers by rules you set, on GEO, device, browser, operator and schedule, with offer and lander rotation, A/B tests and server-to-server postbacks. The vendor's pitch is to see exactly how your marketing efforts drive sales, and it tells you to choose self-hosting for maximum control, privacy and growth.

The split that decides it: do you run your own server?

These two do the same core job and answer to two different operators, and the question that sorts them is whether you want a server in your life. RedTrack is a managed account: there is nothing to host, you sign up and start, and the vendor keeps it running. Keitaro is software you own and operate: it lives on a VPS you rent and maintain, and everything that server needs is your responsibility.

That one decision drags the rest along with it. Ownership of your data, the shape of the bill, how much technical work you take on, and how the cost behaves as your click volume grows all follow from it. Get the server question right and the rest of the comparison mostly answers itself.

What RedTrack does that Keitaro does not

RedTrack's strongest card is depth of server-side conversion tracking for paid social and DTC, on every plan. It fires CAPI to Meta, Google, TikTok, Snapchat and more from the entry tier, syncs ad spend down to the ad level so ROAS reflects what was actually spent, and gives you an ads-manager layer to act on it. If your traffic is mostly paid social, or you sell your own store's products, that is the daily work, and it is included rather than gated behind a higher tier. You also get a free trial with no card, so you can run real data through it before you pay. That is the fit for a RedTrack account and it is why it is most buyers' first tracker.

Keitaro syncs conversions to Meta, TikTok and Google too, but its center of gravity is traffic routing rather than platform-side attribution polish, and there is no free trial: you buy a licence and then set it up.

What Keitaro does that RedTrack does not

Keitaro gives you a real traffic-distribution engine and the data behind it. You can rotate landers and offers, cap and auto-disable the losers, bind clicks to the best offer in real time, and read fast multi-level reports across more than 35 parameters. Because it is self-hosted, the click and conversion data sits on hardware you control, with retention you decide rather than a cloud plan's limits. And the licence does not climb with your clicks: individual plans are a flat EUR 40 to 104 a month, with no per-event cap, so a campaign that suddenly does volume never trips an overage fee.

RedTrack is priced on events, so at very high volume the meter is the thing you are trying to escape, and it cannot give you the raw data on your own box. That is the exact gap the Keitaro tracker fills, and it is the same trade you weigh in RedTrack against the self-hosted Binom.

Setup and who runs it

This is the other hard divide. Keitaro is yours to run. Its docs want a clean VPS on CentOS 9 or 10 Stream with KVM, 20 GB of SSD and 4 GB of RAM or more, and the domains, SSL, backups, updates and security are your responsibility. A media buyer who already runs a server will find that a fair trade for owning the data and escaping the meter; if a tracker you host is the direction you are leaning, the alternatives to Keitaro are worth a look first. A solo operator who does not want a server will not. RedTrack is the opposite: you sign up, there is no box on your side, and the trade for that convenience is a bill that grows with your events and add-ons on top of the plan. Which trade is the right one is the whole decision, and it is the cost picture we look at next.

RedTrack is a cloud subscription priced on events. Builder is $69 a month and includes two million events, with tracking that does not switch off when you go over. Solo is $141 a month for five million events, Team $333 for twenty million, and Enterprise $833 for seventy-five million, with a custom tier above that. Every plan carries the same features; you scale on volume, seats and how often ad spend syncs. The faster sync speeds and the ads-manager layer are add-ons, so the real number climbs above the plan at scale, but you can read all of it before you buy, and there is a free trial with no card.

Keitaro publishes a flat licence that ignores your click count. Individual plans are billed yearly at EUR 40 (Starter), EUR 72 (Advanced) and EUR 104 (Expert) a month, with Team and Enterprise higher, and Keitaro lists discounts for paying six or twelve months up front. There is no free trial, only a public live demo, and the Linux VPS you host it on is a separate ongoing cost on top of the licence.

The cost decision follows the server decision. At a low or moderate event count RedTrack is both cheaper and less work, because there is no server in the bill. Push enough clicks that per-event pricing turns into a four-figure monthly line, and Keitaro's flat licence plus the cost of running a box is the cheaper of the two, provided you can run the box.

Prices read from each vendor's own pricing page, current as of 24 September 2026.