Head-to-head
RedTrack vs Cometly
You are down to two tools that both feed conversions back to the ad platforms through a server-side API. RedTrack is a route-through media-buying tracker: clicks pass through it, it rotates offers and landers, splits traffic for testing, and syncs ad spend down to the individual ad. Cometly is a revenue-attribution platform built for B2B SaaS, tying subscription revenue to the CRM. The pick turns on the work in front of you: routing paid traffic to offers you own, or measuring which ad produced a subscription.
By Marcus Flynn, tracking and attribution editor. Updated 24 October 2026.
Pick RedTrack if you buy paid traffic to offers and stores you own and you want one cloud account that routes them. Pick Cometly if you run a B2B SaaS company and you need ad spend tied to closed-won ARR.
Quick answer
RedTrack is our top pick for most people. RedTrack is the pick when the click has to pass through a tracker and you act on spend for one ad. Cometly fits a B2B SaaS company that needs subscription revenue in the CRM report. RedTrack reports clicks and ROAS, so a SaaS team still needs Cometly when the question is subscription revenue.
- RedTrack. Best for Multi-channel paid-media buyers routing offers. From $169/mo.
- Cometly. Best for B2B SaaS teams tying ad spend to Stripe revenue and CRM pipeline.
Side by side
| Tool | Core job | Routes offers | Measures | Best fit | From |
|---|---|---|---|---|---|
| RedTrack | Route + attribute | Rotates offers | Clicks & ROAS | Multi-offer buyers | $169/mo |
| Cometly | Revenue attribution | No routing | Stripe MRR & ARR | B2B SaaS | Not listed |
RedTrack: pros and cons
What works
- Server-side CAPI for Meta, TikTok, Google and Snapchat is included on the Solo plan.
- It distributes clicks across offers and landers by rule, rotates creatives, and splits traffic for testing.
- Each ad has its own spend figure, and ROAS and CPA are worked out from that amount.
- One account covers affiliate offers and a store you own.
What to watch
- Faster ad-spend sync and Ads Manager are paid add-ons on Solo and Team, so a large account pays more than the plan price.
- It measures clicks, conversions and ROAS. A subscription's MRR and LTV stay off that report, so a B2B SaaS finance team still needs Cometly's Stripe and CRM view for that job.
- You still set up the UTMs, the pixel and CAPI. RedTrack flags anything that is missing.
Cometly: pros and cons
What works
- Server-side Conversion API is the genuine strength. Cometly sends deduplicated conversions back to Meta, Google, LinkedIn and TikTok, and reports Meta event match quality up to 9.3 out of 10 where a manual setup sits at 4 to 5. Buyers on r/FacebookAds confirm it pushed more matched data to Meta than other trackers they had run.
- Revenue attribution is built around Stripe and the CRM. The native Stripe sync ties trials, new customers, recurring revenue and LTV to the originating ad, and HubSpot and Salesforce lifecycle stages map onto the same touchpoints, right through to closed-won ARR. That is the report a SaaS finance team will actually defend.
- A cookieless Comet Pixel carries cross-device identity, with 70-plus native integrations and an Agent you query in plain English. Enterprise adds a warehouse sync to Snowflake or BigQuery and an MCP server. Cometly says a new account is usually live within hours.
- Comet LLC has tracked paid spend for years, with named case studies. ClickFunnels reports a 31% ad-return lift, and Trainual reports a 40% improvement in 90 days.
What to watch
- Cometly has left the DTC and ecommerce market it once served. Its own site names Triple Whale as the ecommerce tool and positions Cometly for B2B SaaS. Shopify still integrates, and reviewers report weaker matching on cash-on-delivery and email-less orders, so a direct-response brand should ask for proof on its own orders before it buys.
- Cometly attributes traffic to your own site and models the SaaS journey. Click distribution, creative rotation and traffic splits stay with a tracker such as RedTrack. An affiliate or multi-offer buyer needs that layer. A B2B SaaS team sending paid traffic to its own site is already where Cometly works.
- Every plan is quoted on a sales call and metered on monthly pageviews. Cometly says the CRM and the ad accounts have to be connected before a trial would show anything. Someone who wants a figure first has to take that call.
- Support replies and the time it takes to see the full path are the complaints that keep coming back. A long r/FacebookAds thread describes replies that take business days, and a path that is hard to see before the purchase. Few people have written this up. On a new account, time the replies and how long a conversion takes to appear.
The real differences
Where the click goes
Both tools run a server-side Conversion API. On the Solo plan, RedTrack sends conversions back to Meta, TikTok, Google and Snapchat, and it shows what each ad spent. Cometly sends them to Meta, Google, LinkedIn and TikTok and reports strong Meta event match quality. A buyer who only needs that feed can use either. They differ in what happens to the click.
RedTrack sits in the path
Paid clicks pass through RedTrack. It rotates offers and landing pages by rule, splits traffic for a test, and covers affiliate offers beside a store you own, from one account. Spend syncs down to the individual ad, so the ROAS and CPA you read use the amount that was actually spent. That is the daily work when many offers run across several channels.
Cometly follows the subscription
Cometly ties ad spend to revenue after the click. Its Stripe sync stitches trials, new customers, recurring revenue and lifetime value back to the ad, audience and creative. HubSpot and Salesforce lifecycle stages sit on the same touchpoints. A SaaS finance team can defend that report. RedTrack counts the click and the return on the ad spend.
Cometly's buyer moved
Cometly used to serve DTC and ecommerce. In 2026 its own site names Triple Whale as the ecommerce tool and positions Cometly for B2B SaaS. Reviewers report weaker matching on cash-on-delivery and email-less orders, so a direct-response brand should ask for proof on its own orders before it buys. RedTrack is still the media-buying tracker for people sending paid traffic to offers and stores they own.
One price card, one sales call
RedTrack publishes prices for its affiliate plans. Cometly quotes both of its plans on a call.
What each one costs
Builder is no longer an affiliate plan. Solo, Team and Enterprise are the three that remain.
- Solo. The monthly price is $169. A year paid up front is $1,420, a 30% discount, and RedTrack's pricing page keeps that rate when the year renews. The same page lists the yearly price as $118 a month. The plan includes 5 million events, one user and five ad accounts on each ad platform. Past that allowance, events are $0.04 per 1,000. An event is a click, a conversion or a postback. Impressions cost extra. Spend on each ad updates every 60 minutes. CAPI for Meta, TikTok, Google and Snapchat is on this plan.
- Team. Team costs $399 a month and $3,352 for the year. Coverage is 20 million events and five users. Extra events are $0.035 per 1,000, and spend syncs every 30 minutes.
- Enterprise. Enterprise is $999 a month, or $8,392 billed once for the year. It covers 75 million events and 15 users. Past the cap, events are $0.025 per 1,000. Ads Manager and Scale Rules are included on this plan.
Each affiliate plan opens with a 14-day trial. Faster sync, and Ads Manager on Solo and Team, are add-ons priced by monthly ad spend.
Stores have their own plans. Relay has no monthly charge for one store and uses last-click attribution from UTMs. Brand is $99 a month at the $250,000 revenue tier, with three stores and multi-touch attribution, or $832 for the year. Agency is $599 a month at that tier, with unlimited stores, or $5,032 for the year.
Cometly quotes Core and Enterprise after a demo and prices them on monthly pageviews. Annual billing sits about 20% under the monthly rate. Setup comes first, with the CRM and the ad accounts connected, so Cometly offers no free trial.
You can read RedTrack's plan price before you book a call. Cometly's price comes on that call. The comparison table shows RedTrack's monthly plan price.
Our pick
RedTrack
RedTrack is the pick when the click has to pass through a tracker and you act on spend for one ad. Cometly fits a B2B SaaS company that needs subscription revenue in the CRM report. RedTrack reports clicks and ROAS, so a SaaS team still needs Cometly when the question is subscription revenue.
Frequently asked questions
RedTrack or Cometly: which should I pick?
Do RedTrack and Cometly do the same job?
Is RedTrack or Cometly cheaper?
Can Cometly route offers, or can RedTrack report subscription revenue?
What changed on this page
-
Builder is off the affiliate card. The RedTrack plans are Solo, Team and Enterprise, at list and at the yearly rate. Cometly still has no public price. RedTrack stays the pick when you route offers and want spend on each ad.
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First published. Prices and features were read from each vendor's own site.
Sources
Other sources
5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [rt-capi] Plans and Pricing trial line
- [rt-events] Plans and Pricing
- [rt-impressions] What qualifies as an event
- [cometly-home] Cometly home
- [cometly-stripe] Cometly home
How we compared these
We do not run paid campaigns through either tool. We read each vendor's documentation and pricing pages, verify the figures there, and weigh long-term reports from operators. The full rubric is on the methodology page.
Related reading
- RedTrack review
- Cometly review
- RedTrack vs ClickMagick
- AnyTrack vs Cometly
- Hyros vs Cometly
- Cometly alternatives
- Best ad tracking and attribution software
- All head-to-head comparisons
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