Skip to content
Menu

RedTrack vs Cometly

By Marcus Flynn, tracking and attribution editor. Updated 24 September 2026.

You are down to two tools that both feed conversions back to the ad platforms through a server-side API, so on that surface they look like rivals. They are not really competing for the same job. RedTrack is a route-through media-buying tracker: clicks pass through it, it rotates offers and landers, splits traffic for testing, and syncs your ad spend down to the individual ad. Cometly is a revenue-attribution platform, and in 2026 it is built for B2B SaaS, tying ad spend to Stripe revenue and CRM pipeline. The pick turns on one question: are you buying and routing paid traffic to offers you own, or measuring which ad produced a subscription's revenue.

Pick RedTrack if you buy paid traffic to offers, funnels and stores you own and want to route and rotate them from one cloud account with server-side CAPI on every plan; pick Cometly if you run a B2B SaaS business and need ad spend tied to Stripe revenue and CRM pipeline, right through to closed-won ARR.

Quick answer

RedTrack is our top pick for most people. For this site's paid-traffic reader, RedTrack is the pick. It routes and rotates offers, splits traffic for testing, includes server-side CAPI back to Meta, TikTok, Google and Snapchat on every plan from $69, and syncs ad spend down to the individual ad, so one cloud account covers affiliate offers and an owned store at once. Cometly does none of that routing: it is a revenue-attribution platform that ties ad spend to Stripe MRR and CRM pipeline, and in 2026 it is built for B2B SaaS, quoted on a call with no free trial. The honest catch is that RedTrack measures clicks and ROAS, not recurring revenue: it will not tie a subscription's MRR, LTV and closed-won ARR back to the originating ad the way Cometly does. That gap weighs most on a B2B SaaS operator who needs ARR in the report, which is exactly the reader Cometly is built for. If you buy paid traffic to offers and stores you own and want routing plus CAPI for the money, RedTrack does more.

  • RedTrack. Best for Multi-channel paid-media buyers routing offers. From $69/mo.
  • Cometly. Best for B2B SaaS teams tying ad spend to Stripe revenue and CRM pipeline.

Side by side

Feature comparison across 2 tools
Tool Core job Routes offers Measures Best fit From
RedTrack Route + attribute Rotates offers Clicks & ROAS Multi-offer buyers $69/mo
Cometly Revenue attribution No routing Stripe MRR & ARR B2B SaaS Not listed

RedTrack: pros and cons

What works

  • Server-side CAPI for Meta, TikTok, Google and Snapchat is included from the $69 Builder plan, so the ad platforms optimize on real conversions without a four-figure tier to unlock it.
  • A real route-through tracker: it distributes clicks across offers and landers by rule, rotates creatives and splits traffic for testing, which a first-party attribution tool like Cometly does not do.
  • Ad-spend sync down to the ad level means ROAS and CPA reflect what was actually spent, not a number hours out of date.
  • Sits between a pure click tracker and a revenue suite, so one cloud account covers affiliate offers and an owned store across several channels.

What to watch

  • The fresh ad-spend sync speeds and the Ads Manager control layer are paid add-ons on top of the plan, so the real monthly cost at scale runs above the headline price.
  • It measures clicks, conversions and ROAS, not recurring revenue. It does not tie a subscription's MRR, LTV or closed-won ARR back to the originating ad the way Cometly does, so a B2B SaaS finance team will want more.
  • More to configure than a switch-on pixel. Clean UTMs, working pixels, CAPI hygiene and offer routing are all yours to set up. It surfaces tracking gaps, it does not paper over them.

Cometly: pros and cons

What works

  • Server-side Conversion API is the genuine strength. Cometly sends deduplicated conversions back to Meta, Google, LinkedIn and TikTok, and reports Meta event match quality up to 9.3 out of 10 where a manual setup sits at 4 to 5. Buyers on r/FacebookAds confirm it pushed more matched data to Meta than other trackers they had run.
  • Revenue attribution built around Stripe and the CRM, not just clicks. The native Stripe sync ties trials, new customers, recurring revenue and LTV to the originating ad, and HubSpot and Salesforce lifecycle stages map onto the same touchpoints, right through to closed-won ARR. That is the report a SaaS finance team will actually defend.
  • Modern data plumbing under it. A cookieless Comet Pixel with cross-device identity, 70-plus native integrations, an Agent you query in plain English, and on Enterprise a warehouse sync to Snowflake or BigQuery plus an MCP server. The vendor puts setup at hours rather than weeks.
  • Established and reviewed, not a new app. Comet LLC has tracked paid spend for years, with named case studies (ClickFunnels reports a 31% ad-return lift, Trainual a 40% improvement in 90 days).

What to watch

  • It has left the DTC and ecommerce market it once served. Cometly's own site now names Triple Whale as the ecommerce tool and positions itself for B2B SaaS. Shopify still integrates, but reviewers report weaker matching on cash-on-delivery and email-less orders, so a direct-response or ecom brand should demand proof on its own orders before buying.
  • It is not a route-through campaign tracker. Cometly attributes traffic to your own site and models the SaaS journey; it does not distribute clicks across offers and landers by rule, rotate creatives or split-test traffic the way RedTrack does. An affiliate or multi-offer media buyer needs that; a B2B SaaS team pointing paid traffic at one funnel does not.
  • No public price and no free trial. Every plan is usage-based on monthly pageviews and quoted on a sales call, and Cometly says it does not run a trial because attribution needs setup first. Buyers who want to test against their own numbers before paying, or just want a price before a call, get neither.
  • Support and journey timing draw the recurring complaints. The long-running r/FacebookAds thread reports support replies measured in business days and trouble seeing the full pre-purchase journey. The sample is small, but consistent enough to test response times and event latency during onboarding.

The real differences

Both tools run a server-side Conversion API, so the feature that usually separates trackers does not separate these two. RedTrack sends conversions back to Meta, TikTok, Google and Snapchat on every plan; Cometly sends them to Meta, Google, LinkedIn and TikTok and reports strong Meta event match quality. If your whole question is whether you can feed clean conversions back to the ad platforms, either one answers it. That is not where they part.

They part on what happens to the click. RedTrack is a route-through tracker: your paid clicks pass through it, and it rotates offers and landing pages by rule, splits traffic for testing, and covers affiliate offers alongside a store you own from one account. It syncs ad spend down to the individual ad, so the ROAS and CPA you read are built on what was actually spent. That is the toolkit a media buyer running many offers across several channels needs, and Cometly does not have it.

Cometly does something RedTrack does not: it ties ad spend to revenue, not just to conversions. Its native Stripe sync stitches trials, new customers, recurring revenue and lifetime value back to the ad, audience and creative that drove them, and HubSpot and Salesforce lifecycle stages map onto the same touchpoints, through to closed-won ARR. That is a revenue report a SaaS finance team will defend, and RedTrack, which measures clicks and ROAS, does not produce it.

The other thing that changed is who Cometly is for. It used to serve DTC and ecommerce; in 2026 its own site names Triple Whale as the ecommerce tool and positions Cometly for B2B SaaS. Reviewers report weaker matching on cash-on-delivery and email-less orders, so a direct-response or ecommerce brand should demand proof on its own orders before buying. RedTrack has not moved: it is still a media-buying tracker for people buying paid traffic to offers and stores they own.

How you buy them differs too. RedTrack publishes a $69 entry tier you can size against your event volume and start on today. Cometly publishes no price and runs no free trial: every plan is quoted on a call and metered on monthly pageviews. If you want to see a number and test against your own traffic before paying, RedTrack lets you and Cometly does not.

What each one costs

RedTrack. Event-priced, with the same features on every plan. Builder is $69 a month (2 million events, one seat), then Solo at $141, Team at $333 and Enterprise at $833, with extra events at four cents per thousand. The fresh ad-spend sync speeds and the Ads Manager control layer are paid add-ons, so the real cost at scale sits above the entry tier. Nothing is hosted.

Cometly. No public price. Its two plans, Core and Enterprise, are usage-based on monthly pageviews and quoted after a demo, with annual billing about 20% cheaper than monthly and no free trial. Cometly says it does not run a trial because attribution needs setup first.

So the cost comparison is really a buying comparison: RedTrack shows a $69 entry you can size against your event volume, while Cometly requires a call before you see a figure at all. Neither charges a percentage of ad spend, so once you are paying, size the plan against your own traffic.

Prices read from each vendor's own pricing page, current as of 24 September 2026.

Our pick

RedTrack

For this site's paid-traffic reader, RedTrack is the pick. It routes and rotates offers, splits traffic for testing, includes server-side CAPI back to Meta, TikTok, Google and Snapchat on every plan from $69, and syncs ad spend down to the individual ad, so one cloud account covers affiliate offers and an owned store at once. Cometly does none of that routing: it is a revenue-attribution platform that ties ad spend to Stripe MRR and CRM pipeline, and in 2026 it is built for B2B SaaS, quoted on a call with no free trial. The honest catch is that RedTrack measures clicks and ROAS, not recurring revenue: it will not tie a subscription's MRR, LTV and closed-won ARR back to the originating ad the way Cometly does. That gap weighs most on a B2B SaaS operator who needs ARR in the report, which is exactly the reader Cometly is built for. If you buy paid traffic to offers and stores you own and want routing plus CAPI for the money, RedTrack does more.

Frequently asked questions

RedTrack or Cometly: which should I pick?
Pick RedTrack if you buy paid traffic to offers, funnels and stores you own and want to route and rotate them from one cloud account with server-side CAPI on every plan. Pick Cometly if you run a B2B SaaS business and need ad spend tied to Stripe revenue and CRM pipeline, right through to closed-won ARR. They do different jobs and sell in different ways, so the answer is usually clear once you know where your revenue lives and whether you route traffic.
Do RedTrack and Cometly do the same job?
No. RedTrack is a route-through media-buying tracker: it distributes clicks across offers and landers by rule, rotates creatives, split-tests traffic and syncs ad spend down to the individual ad. Cometly is a revenue-attribution platform that ties ad spend to Stripe MRR, LTV and CRM pipeline for a B2B SaaS business. Both feed conversions back to the ad platforms through a server-side API, but that is the only part of the job they share.
Is RedTrack or Cometly cheaper?
RedTrack shows a price and Cometly does not. RedTrack starts at $69 a month for its Builder plan (2 million events), then $141, $333 and $833 tiers, with the same features on every plan and extra events at four cents per thousand. Cometly publishes no price: its Core and Enterprise plans are quoted after a demo and priced on monthly pageviews, with no free trial. So you can see where RedTrack starts and size it against your volume, while Cometly requires a call before you see a number. Neither charges a percentage of ad spend.
Can Cometly route and rotate offers like RedTrack, or does RedTrack report SaaS revenue like Cometly?
Not really, in either direction. RedTrack routes clicks across offers and landers, rotates creatives and split-tests traffic; Cometly attributes traffic to your own site and does not route or rotate anything. Going the other way, Cometly ties ad spend to Stripe MRR, LTV and closed-won ARR, which RedTrack's click-and-ROAS reporting does not produce. Buy for the job you actually have: routing paid media, or measuring the revenue a subscription business earns.

Sources

Other sources

4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [rt-capi] RedTrack | All-in-one Performance Marketing Analytics Platform Vendor,
  2. [rt-pricing] Plans & Pricing - RedTrack Vendor,
  3. [cometly-home] Cometly | Marketing Attribution Software Vendor,
  4. [cometly-stripe] Cometly | Marketing Attribution Software Vendor,

How we compared these

We do not run paid campaigns through either tool. We read each vendor's own documentation and pricing, verify every number against the source, and weigh the long-term reports of operators who run them at real spend. The full rubric is on the methodology page.

Related reading