Hyros vs ClickMagick
By Marcus Flynn, tracking and attribution editor. Updated 23 September 2026.
You are down to two, and they are not the same kind of tool. Both track a funnel you own, so neither routes or rotates offers the way a media-buying tracker does. But Hyros is a revenue-attribution layer built to stitch a long, high-ticket, call-closed journey back to your ads, quoted after a demo. ClickMagick is a self-serve first-party tracker for the solo advertiser sending paid traffic to one owned funnel, priced on a page you can read. The pick turns on how much of your money arrives after the click.
Pick Hyros if you own a high-ticket, long-cycle funnel where much of the revenue arrives late or by phone and you spend enough to justify a demo-quoted setup; pick ClickMagick if you send paid traffic to one funnel you own and want simple, accurate first-party tracking at a published price you can start today.
Quick answer
ClickMagick is our top pick for most people. For this site's paid-traffic reader, ClickMagick is the pick between these two: accurate first-party click tracking captured on your own domain, server-side conversions fed back to Meta, Google and TikTok, and a flat published price you can start on a 14-day trial with no card. Its support is the thing buyers praise most. The honest catch is depth. ClickMagick is not a multi-touch attribution engine and does not stitch a long, call-closed, late-revenue journey the way Hyros does. That weighs most on the owner of a high-ticket funnel where the money lands weeks later or on a booked call and who spends enough for Hyros to pay off, which is exactly the reader Hyros is built for. Send paid traffic to one funnel you own and want the number right without a sales call, and ClickMagick does the job cheaper and faster. Independent proof is thinner than its on-site testimonials suggest, so judge it on your own trial.
- Hyros. Best for High-ticket info, webinar and call funnels.
- ClickMagick. Best for Solo advertisers buying paid traffic to offers they own. From $79/mo.
Side by side
| Tool | Attribution | Offline sales | Pricing | Best fit | From |
|---|---|---|---|---|---|
| Hyros | Full multi-touch | Calls + reorders | Demo-quoted | High-ticket funnels | Not listed |
| ClickMagick | Click-level | Online only | Flat, published | Solo, own funnel | $79/mo |
Hyros: pros and cons
What works
- Multi-touch attribution across a long journey (ad to opt-in to email to webinar to booked call), which last-click platforms miss.
- Sends offline and long-window sales back to Meta and Google so their algorithms optimize on real revenue.
- Call and high-ticket tracking is a first-class use case, not an afterthought, with named case studies from large info brands.
What to watch
- Hyros does not publish plan prices; cost is quoted after a demo and is aimed at higher-spend accounts, so it is opaque before a sales call.
- Operators repeatedly report it is involved to set up and overkill below roughly $50k/month in spend across multiple platforms.
- It will not fix low Event Match Quality or a weak offer; it makes the attribution clearer, not the funnel better.
ClickMagick: pros and cons
What works
- Accurate first-party tracking that survives iOS and ad blockers. Conversions are captured on your own domain and posted back to Meta, Google, TikTok and more through Audience Optimization, so the ad platform's optimization gets a cleaner signal.
- Flat monthly pricing that is not a share of your revenue, with no mandatory sales call. Moving up to Standard or Pro buys capacity rather than unlocking the core feature set.
- Support is the single most repeated piece of praise. Trustpilot sits at 4.1 out of 5 across 679 reviews, about 90% five-star, and users report fast replies that often include a screen-recording walking through the exact fix.
- A daily insights email flags what to scale, pause or fix, plus sub-IDs, server-to-server postbacks into 100-plus affiliate networks, a custom first-party tracking domain, bot filtering and cross-device tracking.
What to watch
- It is not a deep multi-touch attribution engine. It attributes the click to the conversion on your own domain, but it does not stitch a long journey across email, webinar, call and reorder or feed delayed, call-closed revenue back to the platforms the way Hyros does. That matters most to a high-ticket funnel where the money lands late or by phone; a solo advertiser sending traffic to one funnel does not need it.
- The marketing promises more than the setup delivers on its own. ClickMagick is a tracking layer, not a magic fix, and accuracy still depends on passing click IDs cleanly and configuring postbacks correctly.
- It is not a cheap link tracker. The $79 entry is steep if all you need is to cloak and count links, and quotas are counted in tracked visitors, so a high-traffic, low-converting funnel can be pushed onto the next plan.
- Independent third-party proof is thinner than the wall of on-site testimonials suggests. There is no meaningful G2 or Capterra presence, and ClickMagick says it no longer actively maintains its Trustpilot profile. Weigh it against your own trial, not the testimonial count.
The real differences
What each one actually is
Both of these track a funnel you own, which already sets them apart from route-through trackers like Voluum or Binom. Neither one rotates offers or distributes clicks across landers. You point your own paid traffic at your own pages, and both tools tell you which ads produced the sale. That is where the overlap ends.
Hyros is a revenue-attribution layer. It stitches a buyer's whole journey together across ads, opt-ins, emails, webinars, sales calls and checkout, then feeds the resulting sale back to Meta, Google and TikTok so their algorithms learn from real revenue. Its own pitch names the hard cases it is built for: it says it "specializes in tracking delayed purchases, high ticket closes, reorders and subscription rebills back to the ads that created them." That is attribution aimed at a business where the money arrives late and often by phone.
ClickMagick is a first-party ad tracker. It captures the click and the conversion on your own domain, survives iOS and ad blockers, and posts the conversion back to the ad platforms through its Audience Optimization feature. It has tracked traffic since 2014, and its pitch is the opposite of Hyros's: "We obsess over tracking, so you don't have to." It is built for the solo advertiser and small team who buy traffic to one offer they own and want the number to be right without a project.
Attribution depth is the real fork
Ask how much of your revenue arrives after the click. If a buyer sees an ad, opts in, reads five emails, joins a webinar, books a call and pays two weeks later, then reorders next quarter, that is the journey Hyros is built to reconstruct. It reports that a platform pixel "misses 30% of your sales" and "90%+ of repeat purchases and delayed sales," and closing that gap is the whole reason it exists. For a high-ticket coaching, info or agency funnel, that late and offline revenue is most of the business.
ClickMagick attributes the click to the conversion cleanly, but it is not reconstructing a call three weeks later or a rebill next month across a long multi-touch path. For a solo advertiser sending traffic to one checkout or one lead form, there is no long journey to stitch, so the depth Hyros charges for is depth you would not use. The simpler pixel is the right tool, not a worse one.
Setup, support and getting started
Hyros is done-for-you. You book a demo, the team scopes and installs it, and it is aimed at higher-spend accounts. There is no self-serve signup and no way to try it cheaply first. Operators repeatedly describe it as involved to set up and overkill below roughly $50,000 a month in spend across several platforms.
ClickMagick is self-serve. You start a 14-day trial with no card, and the thing buyers praise most is support: on Trustpilot it sits at 4.1 out of 5 across 679 reviews, about 90% five-star, and users report fast replies that often include a screen recording walking through the exact fix. If you want to be tracking this week without a sales call, that difference decides it.
Who should pick which
The two barely compete once you know your own funnel. If you own a high-ticket, long-cycle funnel where revenue lands late or on a booked call and you spend enough to justify a scoped, demo-quoted setup, Hyros is doing a job ClickMagick cannot. If you send paid traffic to one funnel you own and want accurate first-party tracking at a published price with fast support, ClickMagick is the pick, and it is cheaper and faster to stand up.
What each one costs
Hyros does not publish prices. You book a demo, the team scopes and installs it for you, and the quote is aimed at higher-spend accounts. There is no entry tier to test cheaply and no number to compare on a page, which is the trade for the done-for-you setup. Operators repeatedly describe it as overkill below roughly $50,000 a month in spend across several platforms.
ClickMagick publishes flat plans metered by tracked visitors, not by your revenue: Starter at $79 a month for 10,000 tracked visitors, Standard at $199 for 100,000, and Pro at $349 for 1,000,000, each cheaper billed yearly at $66, $166 and $291 a month. A 14-day trial needs no card. Because quotas count tracked visitors, a high-traffic, low-converting funnel can be pushed onto the next tier, so watch your visitor count before you scale.
Prices read from each vendor's own pricing page, current as of 23 September 2026.
Our pick
ClickMagick
For this site's paid-traffic reader, ClickMagick is the pick between these two: accurate first-party click tracking captured on your own domain, server-side conversions fed back to Meta, Google and TikTok, and a flat published price you can start on a 14-day trial with no card. Its support is the thing buyers praise most. The honest catch is depth. ClickMagick is not a multi-touch attribution engine and does not stitch a long, call-closed, late-revenue journey the way Hyros does. That weighs most on the owner of a high-ticket funnel where the money lands weeks later or on a booked call and who spends enough for Hyros to pay off, which is exactly the reader Hyros is built for. Send paid traffic to one funnel you own and want the number right without a sales call, and ClickMagick does the job cheaper and faster. Independent proof is thinner than its on-site testimonials suggest, so judge it on your own trial.
Frequently asked questions
Hyros or ClickMagick: which should I pick?
Is Hyros or ClickMagick cheaper?
Do Hyros and ClickMagick track the same things?
Do I need to book a demo to use either one?
Sources
Other sources
6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [hyros-spec] The Best Ad Tracking & Attribution Software - Hyros
- [hyros-miss] The Best Ad Tracking & Attribution Software - Hyros
- [cm-home] ClickMagick | Marketing Attribution & Conversion Tracking
- [cm-insights] ClickMagick Insights
- [cm-pricing] ClickMagick pricing
- [cm-trustpilot] ClickMagick reviews on Trustpilot
How we compared these
We do not run paid campaigns through either tool. We read each vendor's own documentation and pricing, verify every number against the source, and weigh the long-term reports of operators who run them at real spend. The full rubric is on the methodology page.