Triple Whale pricing
By Marcus Flynn, tracking and attribution editor. Updated 14 September 2026.
What it costs
Free plan with no credit card, including Moby AI. The paid tiers (Foundation, Automate and Enterprise) are quoted after a walkthrough rather than publicly priced and scale with your store revenue; as of 23 September 2026 the vendor lists no dollar figure for them.
Free plan with no credit card, including Moby AI. The paid tiers (Foundation, Automate and Enterprise) are quoted after a walkthrough rather than publicly priced and scale with your store revenue; as of 23 September 2026 the vendor lists no dollar figure for them.
Read from the vendor's own pricing page and current as of 23 September 2026. The headline tier is rarely the real bill; add the automation, faster data and extra seats you would actually run.
Is it worth it?
What works
- Pulls Shopify, Meta, Google, TikTok, email and SMS into one real-time view of blended ROAS, CAC, LTV and profit once you enter your costs, and agencies call that profitability picture the main reason to keep it.
- Its Sonar pixel adds first-party and server-side signal, and operators at $100k a month and up say that alone, set up properly, more than covers the platform's cost.
- Runs several attribution models side by side, so the channel overlap the ad platforms hide becomes visible: one operator saw 58% of orders overlapping between Google and Meta.
- Moby, its AI layer, is included from a free plan that needs no credit card, so you can point it at your own store and judge the numbers before paying anything.
What to watch
- Pixel-based attribution routinely reports a far lower ROAS than Meta, sometimes calling a profitable account unprofitable, and users repeatedly say they cannot tell which number to trust. It is a cross-check to reconcile, not a source of truth.
- The paid Foundation, Automate and Enterprise tiers are quoted after a walkthrough and scale with your store revenue, so the cost climbs as you grow and there is no public price to plan against.
- Below scale it is hard to justify: a four-year user quit calling it a waste of money under about $10 million a year, and others say Facebook's own reporting or a spreadsheet covers it under roughly $50k a month.
- Long-time users say it drifted from simple and clear to as convoluted as Google Analytics, so the breadth now carries a real learning curve.