Pricing
TrackPlay pricing
By Marcus Flynn, tracking and attribution editor. Updated 14 September 2026.
What it costs
From $29 per month.
Billed on plays, not features or seats; every feature is on every plan. Free plan is 1,000 plays a month with no card. Basic $29 (5,000 plays), PRO $79 (15,000), Scale $199 (50,000). Paid plans include a 14-day trial.
Read from the vendor's own pricing page and current as of 28 September 2026. The headline tier is rarely the real bill; add the automation, faster data and extra seats you would actually run.
Is it worth it?
What works
- Conversions post back server-side to Meta CAPI, TikTok Events API and GA4, fired on the watch-time milestone you choose and deduped across browser and server, so the ad platforms optimize on watch behaviour and the real sale, not a page-load pixel.
- Cart postbacks tie each sale to the play that earned it from seven direct-response carts including ClickBank, ClickFunnels, BuyGoods and Digistore24, server to server with no browser involved.
- Split tests are decided on the cart-verified sale with real statistics, and variants run under one embed so ad links and campaign learning never reset.
- Retention is drawn per second and split into buyers versus non-buyers, with hook rate, hold rate and revenue per play, so you can see the exact seconds to cut or protect.
What to watch
- It is narrow by design: built for paid-traffic VSL conversion, not general video hosting or a B2B content library. It has none of the channels, SEO pages or webinar tooling of a Wistia, so if your video's job is content marketing rather than a direct-response sale, a general host fits better. For a VSL that has to convert cold traffic, that narrow focus is why its retention and attribution go as deep as they do.
- It is very new with thin independent validation. The testimonials are on its own site, there is little third-party review footprint yet, and signup is invite-only right now. Verify it on your own traffic during the free plan before you move real budget onto it.
- Billing is on plays rather than seats or features, which is cheap to start but climbs with volume. A high-traffic VSL doing well past 50,000 plays a month should price the overage or the Scale tier before switching.
Frequently asked questions
How much does TrackPlay cost?
From $29 per month. Billed on plays, not features or seats; every feature is on every plan. Free plan is 1,000 plays a month with no card. Basic $29 (5,000 plays), PRO $79 (15,000), Scale $199 (50,000). Paid plans include a 14-day trial.
Is there a free trial or free tier?
Yes, a 14-day free trial.