By Marcus Flynn, tracking and attribution editor. Updated 14 September 2026.
What it costs
From $1500 per month.
Quoted after a demo and tiered by annual ad spend. Starter is $1,500 a month for brands spending less than $1.5 million a year on ads, and includes multi-touch attribution, dashboards, Apex, view-through attribution (C+DV) and the Northbeam MCP. Professional is $3,500 a month for brands spending up to $500,000 a month, and adds unlimited users, any ecommerce platform, a dedicated media strategist and more data-refresh options. Incrementality is optional on Professional and Enterprise. Media mix modeling (MMM+) is optional on Enterprise, which is a custom quote above $500,000 a month in ads. Growth is a custom quote sold with a preferred agency partner for brands under $200,000 a month. The pricing page shows no free tier.
Taken from the vendor's own pricing page on 23 October 2026. The headline tier is rarely the real bill, so add the automation, faster data and extra seats you would actually run.
Is it worth it?
What works
- Independent, cross-channel attribution built for direct-to-consumer brands: it stitches Meta, Google, TikTok, email and more into one first-party view instead of trusting each platform's self-reported ROAS.
- Northbeam Apex sends first-party conversion data straight into Meta and AppLovin ad algorithms, a step past a standard conversions API, with no dev work to wire it up.
- Goes beyond clicks: long lookback windows, view-through revenue via Clicks and Deterministic Views, and optional budget forecasting and incrementality, so top-of-funnel spend gets credited.
- Agencies running it for clients recommend it and single out its flexible, variable billing structure.
What to watch
- Priced for scale and quoted after a demo. Published starting rates are $1,500/mo (Starter) and $3,500/mo (Professional), and buyers report real costs near $30,000 to $50,000 a year. Below high six or seven-figure monthly spend the ROI rarely covers it.
- No free trial and no free tier. You book a demo and get a custom quote tied to your ad spend, so there is no cheap way to try it before committing.
- Its numbers will disagree with Meta and Google by design. That independent read is the value, but it means reconciling models and windows against backend revenue, not one ROAS you can take as truth.
- Built for DTC ecommerce, and mostly Shopify below the Professional tier. It is not a click tracker for affiliate, pop, push or native redirect traffic; media buyers promoting network offers want Voluum or a self-hosted tracker instead.
Frequently asked questions
How much does Northbeam cost?
Is there a free trial or free tier?
Related reading
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