By Marcus Flynn, tracking and attribution editor. Updated 14 October 2026.
What each GoHighLevel plan buys
HighLevel has three public plans and a 14-day trial on each. A year on any plan costs the same as ten monthly payments.
| Plan | Monthly | Yearly | Sub-accounts |
|---|---|---|---|
| Starter | $97 | $970 | 3 |
| Unlimited | $297 | $2,970 | Unlimited |
| Agency Pro | $497 | $4,970 | Unlimited |
Which plan an agency needs
Starter covers one business, or an agency with up to three clients, with unlimited contacts and users and every core feature. Once a fourth client signs, Unlimited is the plan: it lifts the sub-account cap, lets you rebill phone and email costs to clients without a markup, and opens basic API access.
Agency Pro is for agencies that want to sell the platform as their own software. It adds SaaS mode, creates a client's sub-account automatically when they sign up, lets you rebill with a markup, and includes user and agent reporting plus advanced API access.
The usage wallet
Telecommunications and premium AI are charged by usage, on top of the plan price. An account that texts and calls every new lead pays more as volume rises. On Unlimited and Agency Pro an agency can pass those costs on to its clients.
Trial terms to read first
The trial gives full access to the tier you pick. Billing begins automatically when it ends unless you cancel, and usage fees for telecom or third-party services can be charged during the trial itself.
For what HighLevel does well and where it falls short, read the GoHighLevel review. If you are weighing it against a funnel builder, the ClickFunnels vs GoHighLevel comparison lays out both sets of plans side by side.
Is it worth it?
What works
- One account covers what an agency usually pays several vendors for: a site and funnel builder, a CRM with pipelines, two-way SMS, calendars, payments, memberships and reputation management.
- Contacts and users are unlimited on every plan, Starter included, so a growing list or team leaves the price where it was.
- From the Unlimited plan up there is no cap on sub-accounts, so every client gets a workspace, and phone and email costs can be rebilled to clients at cost.
- Agency Pro adds SaaS mode, so an agency can resell the platform under its own brand with client sub-accounts created automatically.
- Sales run through gateways you already use, including Stripe, PayPal, NMI, Authorize.net, Square and Adyen, and none of the plans take a share of revenue.
- Small-agency owners on Reddit say it pays for itself once the setup hours are put in, and one credits it with saving the agency thousands in software.
What to watch
- Setup takes weeks. Long-term agency users warn it is far from a plug-and-play CRM, and pipelines and workflows have to be built before it earns its keep. Teams that arrive with a written follow-up process get there faster.
- The subscription is only part of the bill. SMS, voice, email and AI usage draw on a wallet, so an account that texts and calls leads every day pays more each month. Agencies on the two higher plans can pass those costs on to clients.
- Starter stops at three sub-accounts. A single business rarely needs more, and an agency moves up a tier when it signs its fourth client.
- Trustpilot reviewers report three faults: edits that only stick after a second save, another sub-account's data appearing after a switch, and automations firing minutes late. The late automations hurt speed-to-lead follow-up most.
- Ad attribution needs another tool. Meta and Google campaigns still need a tracker such as RedTrack to tie each sale to the click and campaign that paid for it.
- A solo operator with one offer gets a very large toolset to configure, and a hype-versus-reality thread calls it overkill and frustrating for a solo business.
Changelog
- 2026-10-14 First published from GoHighLevel's pricing page.