Keitaro vs PeerClick

What each one actually is

Keitaro and PeerClick are the same species of tool with opposite delivery. Both are performance-marketing trackers built for affiliates and media buyers routing paid traffic. Both sit in the click path, tie every visit and conversion back to the offer, lander and source that produced it, rotate offers and landers, and read conversions back through server-to-server postbacks. Where they split is the first decision you make, before any feature: one is software you install and run yourself, the other is an account someone else runs for you.

Keitaro is self-hosted. Made by Apliteni, it installs on your own Linux server, routes your ad clicks through it, and gives a media buyer the daily toolkit on your own box: streams and filters on GEO, device, browser, operator and schedule, offer and lander rotation, A/B testing, more than 35 parameters, and conversion sync back to Meta, TikTok and Google. Its own site cites more than 4,000 businesses, and it is one of the longest-standing trackers in affiliate marketing. Read the full Keitaro review for the detail.

PeerClick is cloud. You log in, connect your sources, and the tracking runs on PeerClick's servers with nothing for you to host. It is aimed squarely at redirect-style affiliate and iGaming traffic: incoming and outgoing postbacks, first-time-deposit and RevShare tracking, and offer routing are first-class. Its headline edge is automation, a Traffic Distribution AI that shifts traffic weight toward your best offers, landers and paths every minute. The PeerClick review covers the plans and the caveats.

Cloud versus your own server

This is the fork that decides most of the comparison. Keitaro's own docs require a clean VPS on CentOS 9 or 10 Stream with KVM, 20 GB of SSD and 4 GB of RAM or more, scaling up as your clicks climb. The install is a single script and support helps, but from there the domains, SSL, backups, updates, security and uptime are yours. That is real work, and it is the price of owning your data outright: your click and conversion records live on hardware you control, with retention you set rather than a cloud plan's limits.

PeerClick removes all of that. There is no server to patch, no box to keep up at 3am, and no infrastructure skill required. In exchange your data lives on PeerClick's platform and you trust the vendor to keep the tracker fast and online. For a lot of buyers that trade is the whole decision. If running a server sounds like someone else's job, PeerClick is built for you. If you would rather own the box and the data, Keitaro is. It is the same split we drew in Binom vs PeerClick, a cloud service against self-hosted software.

Flat licence versus event pricing

The hosting model drives the cost model. Keitaro charges one flat licence that does not climb with clicks. Individual plans are billed yearly at EUR 40 (Starter), EUR 72 (Advanced) and EUR 104 (Expert) a month, with Team and Enterprise higher, and no per-event or per-click cap. A campaign that suddenly does volume never trips an overage fee. On top of the licence you carry the server.

PeerClick is event-priced and self-serve. Every visit, click and conversion counts as an event, and you pay by the tier your volume lands in, starting at $99 a month and climbing to $849 before Enterprise. Go over your cap and the overage bills per thousand events on top. So PeerClick is simpler to start and needs no server, and Keitaro's flat line is the one that stops the bill climbing once you push serious volume.

The two models cross at volume. Below meaningful click counts, PeerClick's entry plan involves no server and no infrastructure skill. Once your monthly events are high enough that per-event pricing stings, and you can run a box or rent the skills to, Keitaro's flat licence is the cheaper of the two. One caveat on the currency: Keitaro prices in euros and PeerClick in dollars, so convert before you compare the two entry numbers.

Both feed conversions back, so that is not the tiebreaker

On some tracker comparisons, server-side CAPI is the deciding feature. Here it is not, because both do it. Keitaro syncs conversions back to Meta, TikTok and Google, and PeerClick fires native CAPI to Facebook, Google Enhanced Conversions and TikTok. Both close the loop under iOS restrictions and ad blockers, so a buyer who lives on paid social is covered either way. The difference is what surrounds it: Keitaro bundles bot filtering into the tracker, while PeerClick gates its anti-fraud kit to the $399 Advanced plan and above, so the $199 tier most buyers land on does not include it.

Automation is where they genuinely diverge. PeerClick's Traffic Distribution AI re-weights offers, landers and paths every minute toward whatever metric you pick, ROI, earnings per visit or conversion rate. When you are testing dozens of offer-and-lander combinations at once, that hands-off optimization is real time saved. Keitaro automates through routing rules, rotations and weights you configure, which keeps your hand on the wheel but does not decide where the next click goes on its own. If you want the tracker to run the optimization while you sleep, that is PeerClick's pitch, and Keitaro does not match it.

Who each one is for

Pick Keitaro if you push high click volume, you are comfortable running a server or paying someone to, and you want a proven, flat-licence tracker with built-in CAPI and fraud filtering. It is established, and the support is the single most repeated piece of praise in its reviews, at 4.5 out of 5 on Trustpilot. Its weak spots are honest: there is no free trial, only a public live demo, so you cannot run real traffic through it before you pay; and its traffic-distribution toolset has been abused in cloaking campaigns, so some strict ad networks view it warily, which is a reason to keep your redirects clean. If you are weighing the wider field, see Keitaro alternatives.

Pick PeerClick if you would rather run nothing yourself, your traffic is redirect-style affiliate or iGaming where first-time deposits and RevShare are how you get paid, and you specifically want a tracker that automates the optimization by the minute. Weigh the caveats first: outside proof is thin, one Trustpilot review at 3.2 and no G2 footprint; support reads as a coin flip; and billing is strict, with no refunds and a card required to access the panel. None of that makes PeerClick bad. It means you carry more of the risk yourself, so run the free trial hard on your own data before you commit. If it is close, the best ad tracking and attribution software roundup ranks the wider field.

One caveat applies to both. Neither tool fixes a weak offer, a broken pixel setup or a low conversion rate. They make the numbers clearer. They do not make the funnel better.