By Marcus Flynn, tracking and attribution editor. Updated 20 October 2026.
Standard, Pro+ and the one-time licence
Compare the four ThriveCart licences. Two recurring licences and a lifetime Standard licence are on sale, plus an Enterprise quote. Annual billing works out to a lower monthly rate. Month-to-month billing costs more.
| Plan | Annual | Monthly | What you gain |
|---|---|---|---|
| Standard | $37 | $47 | Bump, upsells, split test |
| Pro+ | $67 | $87 | Affiliates, dunning, extra bumps |
| Lifetime | $495 | One-time | Standard features |
| Enterprise | Custom | Custom | Setup and API |
Where these rates come from
Standard at the annual rate, and Pro+ at the annual rate, are the numbers in ThriveCart's pricing post. The post quotes Standard as a monthly rate when the year is paid up front, and quotes Pro+ the same way. The Standard monthly checkout shows the higher month-to-month charge. The Pro+ monthly page shows what the higher tier costs month to month. The Standard account page shows the one-time payment.
What the trial charges on day one
Both monthly checkouts show a 30-day trial. A card is collected. Today’s total on those pages is zero, and the recurring amount starts when the trial ends. Enterprise does not use that checkout. It is sold through a contact form.
Who should buy the one-time licence
Buy it when the offer will stay a single checkout for years and the Standard bump is enough. Skip it if affiliates, dunning, a second bump or a custom domain are already in the plan. Those require the recurring Pro+ licence, and the one-time payment does not cover them. People who already bought a lifetime licence keep it. The pricing post says the newer monthly plans were added for everyone else.
How I would choose a licence
I would start on Standard, billed month to month, when the bump and the upsell are the tools I came for. I would move to Pro+ when I need to pay affiliates, or when a failed rebill has to be recovered in this account. I would skip the one-time licence until a checkout had saved cleanly on the trial.
The ThriveCart review covers the single-offer limit and the editor thread. See the alternatives if this pricing is why you are leaving. The SamCart comparison sets the two bills side by side.
Is it worth it?
What works
- The homepage plan card puts one bump, one-click upsells and downsells, and checkout split testing on Standard.
- The same cards state 0% fees on sales, so you pay your payment processor and nothing extra to ThriveCart.
- Monthly plans open on a 30-day trial. The Standard and Pro+ monthly checkouts show a zero charge today and the recurring charge after the trial.
- A long-time user on Reddit said the product keeps impressing them.
- Courses, a community and ThriveCart Academy Starter come with Standard, so a simple course offer does not need an extra platform on day one.
What to watch
- The affiliate center, automated payouts, subscription dunning, extra bumps, custom domains and multi-user permissions are Pro+ features.
- Buyers on Reddit describe a checkout built for one offer. If shoppers need to add several products to one cart, that is a store. The CartFlows review covers that job on WooCommerce.
- A 2024 thread about checkouts that would not save includes a comment calling the editor a mess and pointing people toward SamCart.
- A lifetime Standard buyer can still be billed for Pro+ when they want affiliates. A 2025 thread describes that add-on as a surprise.
Changelog
- 2026-10-15 First published from the pricing post and three checkouts: Standard monthly, Pro+ monthly, and the Standard one-time licence.
Frequently asked questions
Which ThriveCart licence includes affiliates?
Does the one-time payment include Pro+ tools?
What does the monthly checkout charge during the trial?
Related reading
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