By Marcus Flynn, tracking and attribution editor. Updated 14 September 2026.
What it costs
The pricing page asks for annual gross merchandise value and fills figures in by script, so no dollar amount is readable, and every plan routes to Book a demo. The Core Plan bundles Business Intelligence, AI Agents and Data Activations, which the vendor says saves 20% on buying the products one by one. Business Intelligence includes multi-touch attribution. The Custom Plan can add Incrementality Testing (lift tests on Meta, Google, TikTok or TV with a dedicated data scientist), Polar Headless MCP, Klaviyo Audiences and Advertising Signals (Meta and Google Ads CAPI, shown as contact us). Every plan includes a dedicated Snowflake database, an ecommerce semantic layer, a first-party pixel, custom roles, unlimited users, unlimited historical data, a dedicated success manager, a Slack channel and live chat. Intraday refresh, SQL access, demographic enrichment, Google Sheets mirroring and custom connectors are Business Intelligence add-ons.
The pricing page asks for annual gross merchandise value and fills figures in by script, so no dollar amount is readable, and every plan routes to Book a demo. The Core Plan bundles Business Intelligence, AI Agents and Data Activations, which the vendor says saves 20% on buying the products one by one. Business Intelligence includes multi-touch attribution. The Custom Plan can add Incrementality Testing (lift tests on Meta, Google, TikTok or TV with a dedicated data scientist), Polar Headless MCP, Klaviyo Audiences and Advertising Signals (Meta and Google Ads CAPI, shown as contact us). Every plan includes a dedicated Snowflake database, an ecommerce semantic layer, a first-party pixel, custom roles, unlimited users, unlimited historical data, a dedicated success manager, a Slack channel and live chat. Intraday refresh, SQL access, demographic enrichment, Google Sheets mirroring and custom connectors are Business Intelligence add-ons.
Taken from the vendor's own pricing page on 23 October 2026. The headline tier is rarely the real bill, so add the automation, faster data and extra seats you would actually run.
Is it worth it?
What works
- Joins ecommerce orders, ad spend, email and customer history in one semantic layer with editable reports for CAC, MER, LTV, cohorts, products and contribution margin.
- Every plan includes a dedicated Snowflake database, unlimited users and unlimited historical data, so the business keeps an accessible data foundation rather than only a dashboard.
- A first-party pixel and Lifetime ID improve identity, while Advertising Signals sends conversion events to Meta and Google Ads.
- Incrementality Testing is available alongside Business Intelligence, with a dedicated data scientist and lift tests across digital, television and retail outcomes.
What to watch
- The vendor publishes no dollar price. Quotes are tiered by annual gross merchandise value after a demo, which makes procurement less predictable as the store grows.
- Operators praise the visual reporting but describe a ceiling when attribution needs custom logic or business-specific nuance. Polar now offers incrementality testing, but the broader platform still leads with ecommerce data and reporting.
- Its center of gravity is ecommerce. A brand without owned order, product and customer data will use less of the warehouse, merchandising and lifecycle reporting.
- The instant demo runs on sample data, not the buyer's store. A team still needs the sales process and implementation plan before it can validate its own connectors and definitions.
Frequently asked questions
How much does Polar Analytics cost?
Is there a free trial or free tier?
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