By Marcus Flynn, tracking and attribution editor. Updated 18 October 2026.
What the two tiers cost
The standard property costs nothing to run across a site or an app.
Analytics 360 is for large companies. The public page directs buyers to sales and does not list a self-serve price. It is still an analytics product, so picking a click tracker is a separate decision.
Compare ClickMagick and Google Analytics if you are deciding between the two.
Is it worth it?
What works
- The standard property is free, so a content site or a report that lives inside Google can run without a tracker subscription.
- Attribution reports still include a data-driven model and two last-click variants after the older multi-touch models were removed.
- It connects to Google's ad and cloud products, which is why a Google-heavy account keeps the property even after a tracker is added.
What to watch
- When a conversion cannot be observed directly, credit is modeled. That estimate is a different record from a click you can open and match to an order.
- Click-fraud filters for a media buyer are not included in Google Analytics. You get those from a dedicated tracker.
- Sending a click-level sale to Meta takes an ad tracker. Google Ads can import conversions from this property.
Frequently asked questions
How much does Google Analytics cost?
There is no public price list, so you get a quote from the vendor after a call or demo.
Is there a free trial or free tier?
The standard property is free to use. Analytics 360 is an enterprise sale, not a trial of the free product.
Related reading
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