Hyros vs Keitaro

What each one actually is

Hyros is a revenue-attribution layer for a funnel you own. It plugs into a business you control, ties a customer's touches together across ads, email, webinars, calls and checkout, and sends the resulting sale back to Meta, Google and TikTok so their algorithms learn from real revenue rather than a last-click guess. Its own pitch names the hard cases it is built for: it says it specializes in tracking delayed purchases, high-ticket closes, reorders and subscription rebills back to the ads that created them.

Keitaro is a self-hosted click tracker for media buyers. You install it on your own Linux server, route your campaign links through it, and it records every click, its cost, the conversion and the revenue, then splits that traffic across landers and offers by rules you set. On top of tracking it does the buyer's daily job: streams and filters on GEO, device, browser, operator and schedule, offer and lander rotation, split tests, and server-to-server postbacks with conversion sync back to Meta, TikTok and Google. The vendor pitches it plainly, telling you to see exactly how your marketing efforts drive sales.

The split that decides it: do you own the checkout?

These two barely belong in the same comparison, and that is the useful part. The question that sorts them is whether you own the offer. Keitaro assumes you are buying traffic and sending it somewhere, often to an offer you do not control, and it is built to route that traffic, test it and read the conversion back through a postback. Hyros assumes you own the funnel and want to reconcile a long, messy buyer journey, then push the real sale back to the ad platform.

If you run affiliate or media-buying campaigns across native, push, pop and paid social to offers you do not own, Keitaro is the shape that fits. If you sell your own high-ticket program and most of the money lands weeks later or on a booked call, Hyros is the tool built for that exact gap. Its own numbers make the case for why the gap matters: it claims ad-platform tracking misses about 30 percent of your sales, and more than 90 percent of repeat purchases and delayed sales.

What Keitaro does that Hyros does not

Keitaro gives you a real traffic-distribution engine and the data behind it. You can rotate landers and offers, cap and auto-disable the underperformers, bind clicks to the best offer in real time, and read fast multi-level reports across more than 35 parameters. Because it is self-hosted, the click and conversion data sits on hardware you control, with retention you decide rather than a cloud plan's limits. And the price does not climb with your clicks: individual plans run a flat EUR 40 to 104 a month, with no per-event or per-click cap, so a campaign that suddenly does volume never trips an overage fee.

Hyros has none of that traffic-routing machinery, and it is not trying to. It is an attribution layer, not a place you build and split funnels. If routing, rotation and split-testing paid traffic is your daily work, that is Keitaro's job and not Hyros's.

What Hyros does that Keitaro cannot

Hyros is built to stitch a delayed, multi-touch, owned-funnel journey together and feed the resulting revenue back to the ad algorithms. That is the case where a click tracker runs out of road. Keitaro reads a conversion back through a postback at the moment it fires. It is not designed to reconcile a sale closed on a phone call three weeks after the click, or a rebill next month, and attribute it to the ad that started the journey. If that late, offline and repeat revenue is most of your money, the depth Hyros adds is the whole reason to pay for it. If it is not, you are buying a layer you will not use.

Setup and who runs it

This is the other hard divide. Keitaro is yours to run. Its docs want a clean VPS on CentOS 9 or 10 Stream with KVM, 20 GB of SSD and 4 GB of RAM or more, and the domains, SSL, backups, updates and security are your responsibility. A media buyer who already runs a server will find that a fair trade for owning the data. A non-technical operator will not. There is no free trial either, only a public live demo, so you buy the licence and then set it up.

Hyros is the opposite: cloud, and done for you. There is no server on your side, the team scopes and installs it, and there is no plan to self-serve. That convenience is real, and so is its cost, which is the next thing to weigh.

Hyros. No public pricing. You book a demo, the team scopes and installs it, and the quote is aimed at higher-spend accounts. There is no entry tier to test cheaply and no number to compare on a page, which is the trade for the done-for-you setup. Operators repeatedly describe it as overkill below roughly $50,000 a month in spend across several platforms.

Keitaro. A flat licence you can read before you buy. Individual plans are billed yearly at EUR 40 (Starter), EUR 72 (Advanced) and EUR 104 (Expert) a month, with Team and Enterprise higher, and Keitaro lists discounts for paying six or twelve months up front. There is no free trial, only a public live demo, and the Linux VPS you host it on is a separate ongoing cost on top of the licence.

So the honest comparison is not one price against another. Keitaro's total is a predictable licence plus a server bill you control. Hyros is a quote you cannot see until you talk to sales, set against the revenue it recovers. One is priced on your infrastructure, the other on your ad spend.

Prices read from each vendor's own pricing page, current as of 24 September 2026.