# Google Analytics pricing (2026) · OfferROAS

> Source: https://offerroas.com/reviews/google-analytics/pricing

Pricing

## Google Analytics pricing

By [Marcus Flynn](/authors/marcus-flynn), tracking and attribution editor. Updated 18 October 2026.

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. 

At a glance

Starts at

Free plan

Best for

measuring a website or an app without a paid subscription

Website

[Official site](https://marketingplatform.google.com/about/analytics/)

### What the two tiers cost

The standard property costs nothing to run across a site or an app.

Analytics 360 is for large companies. The public page directs buyers to sales and does not list a self-serve price. It is still an analytics product, so picking a click tracker is a separate decision.

[Compare ClickMagick and Google Analytics](/compare/clickmagick-vs-google-analytics) if you are deciding between the two.

### Is it worth it?

##### What works

* The standard property is free, so a content site or a report that lives inside Google can run without a tracker subscription.
* Attribution reports still include a data-driven model and two last-click variants after the older multi-touch models were removed.
* It connects to Google's ad and cloud products, which is why a Google-heavy account keeps the property even after a tracker is added.

##### What to watch

* When a conversion cannot be observed directly, credit is modeled. That estimate is a different record from a click you can open and match to an order.
* Click-fraud filters for a media buyer are not included in Google Analytics. You get those from a dedicated tracker.
* Sending a click-level sale to Meta takes an ad tracker. Google Ads can import conversions from this property.

### Frequently asked questions

How much does Google Analytics cost? 

There is no public price list, so you get a quote from the vendor after a call or demo.

Is there a free trial or free tier? 

The standard property is free to use. Analytics 360 is an enterprise sale, not a trial of the free product.

### Related reading

* [Full Google Analytics review](/reviews/google-analytics)
* [Best ad tracking and attribution software](/best)
* [Google Analytics alternatives](/alternatives/google-analytics)
* [Head-to-head comparisons](/compare)

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