# Northbeam vs ClickMagick (2026) · OfferROAS > Source: https://offerroas.com/compare/northbeam-vs-clickmagick ## Northbeam vs ClickMagick By [Marcus Flynn](/authors/marcus-flynn), tracking and attribution editor. Updated 24 September 2026. You are down to two tools that solve different problems at very different prices, which usually means the real question is which job you actually have. Northbeam is a measurement platform for scaled direct-to-consumer ecommerce: it reads your whole paid-media mix and tells you which channels earned the revenue, priced for brands spending six or seven figures a month. ClickMagick is a first-party ad tracker you switch on yourself: it attributes the paid traffic you send to a funnel or offer you own, and posts those conversions back to the ad platforms cleanly. The pick turns on which of those two operators you are, and how much of the answer you are willing to pay for. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Pick Northbeam if you run a scaled direct-to-consumer brand and need independent cross-channel attribution and media-mix modeling across your whole paid-media budget; pick ClickMagick if you buy paid traffic to a funnel or offer you own and want accurate first-party attribution and clean conversion feedback on a flat, self-serve price. Quick answer **ClickMagick** is our top pick for most people. The lighter, self-serve pick of the two: first-party click-level attribution and server-side conversions fed back to Meta, Google and TikTok, on a flat price that is not tied to your revenue, with bot filtering built in. It has tracked traffic since 2014, its support is the thing buyers praise most, and there is nothing to host and no sales call. It does not rotate offers or model a cross-channel media mix, so it is the wrong tool for an affiliate routing many offers or a brand measuring a whole budget. * **Northbeam.** Best for Scaled DTC brands measuring a whole media mix. From $1,500/mo. * **ClickMagick.** Best for Solo advertisers buying paid traffic to offers they own. From $79/mo. ### Side by side __Feature comparison across 2 tools__ | Tool | Core job | CAPI feed | Fraud filtering | Setup | From | | ----------- | ------------------------- | ---------------------- | ----------------------- | ------------------------ | --------- | | Northbeam | Cross-channel measurement | Meta + AppLovin (Apex) | No | Demo + onboarding | $1,500/mo | | ClickMagick | First-party ad tracking | Meta, Google, TikTok | Built-in (Click Shield) | Self-serve, 14-day trial | $79/mo | ### Northbeam: pros and cons ##### What works * Independent, cross-channel attribution built for direct-to-consumer brands: it stitches Meta, Google, TikTok, email and more into one first-party view instead of trusting each platform's self-reported ROAS. * Northbeam Apex sends first-party conversion data straight into Meta and AppLovin ad algorithms, a step past a standard conversions API, with no dev work to wire it up. * Goes beyond clicks: long lookback windows, view-through revenue via Clicks and Deterministic Views, and optional budget forecasting and incrementality, so top-of-funnel spend gets credited. * Agencies running it for clients recommend it and single out its flexible, variable billing structure. ##### What to watch * Priced for scale and quoted after a demo. Published starting rates are $1,500/mo (Starter) and $3,500/mo (Professional), and buyers report real costs near $30,000 to $50,000 a year. Below high six or seven-figure monthly spend the ROI rarely covers it. * No free trial and no free tier. You book a demo and get a custom quote tied to your ad spend, so there is no cheap way to try it before committing. * Its numbers will disagree with Meta and Google by design. That independent read is the value, but it means reconciling models and windows against backend revenue, not one ROAS you can take as truth. * Built for DTC ecommerce, and mostly Shopify below the Professional tier. It is not a click tracker for affiliate, pop, push or native redirect traffic; media buyers promoting network offers want Voluum or a self-hosted tracker instead. ### ClickMagick: pros and cons ##### What works * Accurate first-party tracking that survives iOS and ad blockers. Conversions are captured on your own domain and posted back to Meta, Google, TikTok and more through Audience Optimization, so the ad platform's optimization gets a cleaner signal. Buyers keep it to see where conversions really come from when GA4 and the pixel disagree. * Flat monthly pricing that is not a share of your revenue, with no mandatory sales call. Buyers who left Hyros describe it as the same job done cheaper, and moving up to Standard or Pro buys capacity rather than unlocking the core feature set. * Support is the single most repeated piece of praise. Trustpilot sits at 4.1 out of 5 across 679 reviews, about 90% five-star, and users report fast replies that often include a screen-recording walking through the exact fix. * Built for the paid-traffic shape a solo operator actually runs: sub-IDs and server-to-server postbacks into 100-plus affiliate networks, a custom first-party tracking domain, bot and click-fraud filtering, cross-device tracking, automatic ad-cost sync, and a daily insights email that flags what to scale, pause or fix. ##### What to watch * It is not a route-through campaign tracker. You point traffic at your own pages and it attributes the result. It does not rotate offers, split traffic across landers by rule, or distribute clicks the way Voluum, RedTrack or Binom do. That matters most to affiliate media buyers running many offers through a redirect; a solo advertiser sending traffic to one funnel does not need routing. * The marketing promises more than the setup delivers on its own. ClickMagick is a tracking layer, not a magic fix, and accuracy still depends on passing click IDs cleanly and configuring postbacks correctly. Skip that work and the numbers will not agree with your backend. * It is not a cheap link tracker. The $79 entry is steep if all you need is to cloak and count links, and quotas are counted in tracked visitors, so a high-traffic, low-converting funnel can be pushed onto the next plan. Watch your visitor count before you scale traffic. * Independent third-party proof is thinner than the wall of on-site testimonials suggests. There is no meaningful G2 or Capterra presence, and ClickMagick says it no longer actively maintains its Trustpilot profile and disputes some recent negative reviews. Weigh it against your own trial, not the testimonial count. ### The real differences #### What each one actually is Northbeam is a marketing measurement platform built for scaled direct-to-consumer ecommerce. It is not a tag you drop on a page and forget. It sits over your whole paid-media mix and answers one question: across Meta, Google, TikTok, YouTube, email and the rest, which channels and creatives are driving new revenue, and which are claiming sales that would have happened anyway. Multi-touch attribution stitches the touchpoints into one first-party view, Media Mix Modeling forecasts revenue by budget scenario, and Northbeam Apex pipes first-party conversions straight back into the Meta and AppLovin algorithms. It is quoted after a demo and priced for brands already spending six or seven figures a month. ClickMagick is a first-party ad tracker built for the solo advertiser and small team who buy paid traffic to offers they own. You put a small script on your pages and route your links through it, and it stamps every click, follows the visitor across devices, records the conversion, and shows which ad, keyword, placement or email produced the sale. The part that earns its keep is where it captures that data: on your own first-party domain, so the conversions an iOS restriction or an ad blocker would otherwise drop still get recorded, deduplicated, and posted back to Meta, Google and TikTok. It has tracked traffic since 2014, there is nothing for you to host, and you can start it yourself without a sales call. #### Do they even compete? Barely, and that is the honest place to start. They overlap only in that both read conversions and both push them back to the ad platforms server-side. Everything around that is different. Northbeam measures a whole brand: it is built for a store that owns its products, sells across many channels, and needs to decide where the next dollar of budget goes. ClickMagick attributes traffic: it is built for a marketer buying paid traffic to a funnel or offer they own who wants to know which ad made the sale, without a measurement team. That gap is also a price gap of more than an order of magnitude. Northbeam's Starter plan opens at $1,500 a month and real bills land near $30,000 to $50,000 a year. ClickMagick starts at $79 a month with a 14-day trial. So the pick is rarely close once you know which operator you are. If you genuinely cannot tell, you are probably a growing store that owns its offer and is starting to lose real money to attribution you cannot trust, and the split below is for you. #### Where your conversions go Both send conversions to the ad platforms server-side, so on the headline both tick the box, and this is the axis that usually settles a tracker comparison. The difference is what flows and how far it reaches. ClickMagick captures conversions on your own first-party domain and posts them to Meta, Google and TikTok through what it calls Audience Optimization, on every plan, so the sales an iOS restriction or an ad blocker would have dropped still reach the platforms clean. Northbeam goes narrower and deeper: Apex pipes its own attributed, first-party conversion data into the Meta and AppLovin algorithms, a step past a standard conversions API, so those platforms train on Northbeam's corrected cross-channel read rather than their own. So the question is not whether conversions flow, but what you want flowing. If you want the sales your own pages already produce reaching the ad platforms clean, with no data team, ClickMagick is built for exactly that. If you want the platforms trained on a corrected, cross-channel model of what actually converted, that is Apex, and it only earns its keep once you are running enough spend for that correction to move real money. #### Which operator are you? Pick Northbeam if you run a scaled direct-to-consumer brand, spend six or seven figures a month across many ad platforms, and your real pain is that every platform claims the same sale. Northbeam gives you one independent read, media-mix modeling to plan budget, and Apex to feed that read back to the algorithms. Its catch is the cost and the commitment: plans start at $1,500 a month, buyers report real bills near $30,000 to $50,000 a year, there is no free trial, and its numbers will disagree with Meta and Google by design, which means reconciling models rather than reading one ROAS as truth. Below high six or seven-figure monthly spend, that price rarely pays for itself. It is also built for DTC ecommerce, mostly Shopify below the Professional tier, not for affiliate, pop, push or native redirect traffic. Pick ClickMagick if you buy paid traffic (Meta, Google, TikTok, native, solo ads, email) to a funnel, bridge page or offer you own, and you want accurate first-party attribution and clean conversion feedback on a flat price with nothing to host. Its catch is the mirror of that focus. It is a tracking layer, not a magic fix, so accuracy still depends on passing click IDs cleanly and wiring postbacks correctly; skip that work and the numbers will not agree with your backend. Its independent third-party proof is thinner than its wall of on-site testimonials suggests, with no meaningful G2 or Capterra presence, so trial it against your own numbers rather than the testimonial count. And it meters on tracked visitors, so a high-traffic, low-converting funnel can push you onto the next plan before your conversions do. #### Where ClickMagick fits and Northbeam does not One thing decides it for a lot of buyers, and it is not on Northbeam's map. ClickMagick builds bot and click-fraud filtering into the product, its Click Shield, and it tracks affiliate offers through sub-IDs and server-to-server postbacks into more than a hundred networks. If you buy traffic where junk clicks are common, or your revenue runs through affiliate networks rather than one owned Shopify checkout, that is where ClickMagick earns its place, and Northbeam does not serve it: Northbeam is a measurement layer for a brand selling its own products, and a media buyer promoting network offers is explicitly not its buyer. For that operator the comparison is not close. Flip it around, though, and the answer flips too: a scaled brand that owns its catalog and needs to know which channel earned the next dollar wants Northbeam, and ClickMagick is the wrong shape, because it attributes clicks to offers you point traffic at rather than modeling a whole media mix. Neither one fixes a weak offer, a broken pixel or low Event Match Quality; they make the numbers clearer, not the funnel better. #### Changelog **24 September 2026:** First published. Prices and features read from each vendor's own site on 23 September 2026. ### What each one costs **Northbeam** does not publish a self-serve price. Its plans start at $1,500 a month (Starter, for brands under $1.5m a year in ad spend) and $3,500 a month (Professional), with custom Growth and Enterprise tiers, all quoted after a demo and tied to your spend. Media Mix Modeling and incrementality are optional add-ons. Buyers report the real annual cost lands near $30,000 to $50,000, and there is no free trial to test it first. **ClickMagick** is cloud and metered on tracked visitors, not on your revenue. Starter is $79 a month for 10,000 tracked visitors, Standard is $199 for 100,000, and Pro is $349 for 1,000,000, dropping to $66, $166 and $291 a month billed yearly. Every plan carries a 14-day trial, and the full feature set is on the entry tier, so moving up buys capacity rather than unlocking features. They do not price on the same meter or for the same buyer, and the gap between them is more than an order of magnitude. ClickMagick you can price to the dollar before you start; Northbeam has no sticker, so the honest test is the revenue you are currently losing to attribution you cannot trust, and whether a $30,000-a-year measurement layer recovers more than that. Prices read from each vendor's own pricing page, current as of 23 September 2026. Our pick ### ClickMagick The lighter, self-serve pick of the two: first-party click-level attribution and server-side conversions fed back to Meta, Google and TikTok, on a flat price that is not tied to your revenue, with bot filtering built in. It has tracked traffic since 2014, its support is the thing buyers praise most, and there is nothing to host and no sales call. It does not rotate offers or model a cross-channel media mix, so it is the wrong tool for an affiliate routing many offers or a brand measuring a whole budget. ### Frequently asked questions Northbeam or ClickMagick: which should I pick? Pick Northbeam if you run a scaled direct-to-consumer brand and need independent cross-channel attribution and media-mix modeling across your whole paid-media budget, with Apex feeding conversions back into Meta and AppLovin. Pick ClickMagick if you buy paid traffic to a funnel or offer you own and want accurate first-party attribution and clean conversion feedback on a flat, self-serve price. They serve nearly opposite operators at very different scales, so the answer is usually clear once you know which one you are. Is Northbeam or ClickMagick cheaper? ClickMagick, by a wide margin, and it is the only one of the two you can price without a sales call: $79 a month for 10,000 tracked visitors, up to $349 for a million, cheaper billed yearly. Northbeam is quoted after a demo, tied to your ad spend, with published rates starting at $1,500 a month and buyers reporting real costs near $30,000 to $50,000 a year. They are not really comparable on price, because they are not the same kind of tool. Can ClickMagick do cross-channel attribution and media-mix modeling like Northbeam? No. ClickMagick is a first-party ad tracker: it tells you which ad, keyword, placement or email made the sale on the funnel you own, and feeds that back to Meta, Google and TikTok. Northbeam applies one independent model across every ad platform to credit new revenue, forecasts budget with Media Mix Modeling, and runs incrementality tests for a brand selling its own products. If the job is measuring a whole DTC media mix at scale, ClickMagick is the wrong tool, and the reverse is true for attributing paid traffic to a single owned funnel. Do both feed conversions back to the ad platforms? Yes, both push conversions server-side, so on the headline neither has an edge. ClickMagick captures conversions on your own first-party domain and posts them to Meta, Google and TikTok on every plan, so sales an iOS restriction or an ad blocker would drop still reach the platforms. Northbeam's Apex pipes its own attributed, cross-channel conversion data into the Meta and AppLovin algorithms, a step past a standard conversions API. Both give the platforms a cleaner signal; Northbeam's is a corrected model, ClickMagick's is clean first-party capture. ### Sources #### Other sources 4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[nb-home\] [Northbeam - The marketing intelligence platform for profitable growth ](https://www.northbeam.io/) Blog, 23 Sep 2026 2. \[nb-pricing\] [Northbeam - Pricing ](https://www.northbeam.io/pricing) Blog, 23 Sep 2026 3. \[cm-home\] [ClickMagick official site ](https://www.clickmagick.com/) Blog, 23 Sep 2026 4. \[cm-fraud\] [ClickMagick anti-fraud ](https://www.clickmagick.com/product/?tab=anti-fraud) Blog, 23 Sep 2026 ### How we compared these We do not run paid campaigns through either tool. We read each vendor's own documentation and pricing, verify every number against the source, and weigh the long-term reports of operators who run them at real spend. The full rubric is on the [methodology page](/methodology). ### Related reading * [Northbeam review](/reviews/northbeam) * [ClickMagick review](/reviews/clickmagick) * [FunnelFlux Pro vs ClickMagick](/compare/funnelflux-vs-clickmagick) * [Northbeam vs AnyTrack](/compare/northbeam-vs-anytrack) * [Alternatives to Northbeam](/alternatives/northbeam) * [Best ad tracking and attribution software](/best) * [All head-to-head comparisons](/compare) --- We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 OfferROAS. Independent and reader-supported.