# ClickFunnels vs GoHighLevel (2026): plans and fit · OfferROAS > Source: https://offerroas.com/compare/clickfunnels-vs-gohighlevel Head-to-head ## ClickFunnels vs GoHighLevel (2026) Both are hosted all-in-ones that start at $97 a month. One is built around the checkout of an offer you own, the other around the CRM, texts and calls of a business that serves clients. By [Marcus Flynn](/authors/marcus-flynn), tracking and attribution editor. Updated 12 October 2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Pick ClickFunnels if you sell your own courses, coaching or digital products and want a checkout with order bumps and one-click upsells under one creator-focused login; pick GoHighLevel if you run an agency or a local business that lives in SMS, pipelines and separate client sub-accounts, and you will give it weeks of setup. Quick answer **ClickFunnels** is our top pick for most people. ClickFunnels is real and widely used: the vendor reports more than 100,000 users and over a million funnels built. The product you buy in 2026 is ClickFunnels 2.0, which puts hosted funnel pages, a checkout with order bumps and upsells, email, a CRM, courses and a community area in one account from $97 a month, with no cut of your sales. You will be glad you bought it if you sell courses, coaching or info products and want the whole funnel under one login. You may regret it if you expect the ease people remember from the Classic version, because long-term users report a steeper learning curve and bugs in 2.0, or if your list outgrows the contact cap on the plan you picked. * **ClickFunnels.** Best for course creators, coaches and info-product sellers who want funnels, checkout, email and a member area in one hosted account. From $97/mo. * **GoHighLevel.** Best for Agencies and service businesses that run leads through SMS, calls, pipelines and bookings, often across several client accounts. From $97/mo. ### Side by side __Feature comparison across 2 tools__ | Tool | Built for | Contacts | Accounts | Extras | Trial | From | | ------------ | --------------------------------- | ------------------------ | --------------------------------- | ------------------------------- | ---------------------- | ------ | | ClickFunnels | Creators selling their own offers | 10K on Launch, tiered up | 1 workspace on Launch | No cut of sales | Yes, length not stated | $97/mo | | GoHighLevel | Agencies and service businesses | Unlimited on every plan | 3 on Starter, unlimited from $297 | Usage wallet for SMS, calls, AI | 14 days | $97/mo | ### ClickFunnels: pros and cons ##### What works * The checkout does what funnel sellers buy it for. Order form bumps before the sale, one-click upsells and one-time offers after it, and Smart Checkout pages are built in, and they are the features Capterra reviewers name when they explain why they stay. * One bill covers most of an info-product business. Funnels, a store, email marketing, automations, a CRM with pipelines, courses, community groups and appointment booking come in the same account, so a coach or course seller can drop three or four separate subscriptions. * Your bill does not grow with your sales or your traffic. ClickFunnels takes no percentage of revenue, and every plan includes unlimited visitors and unlimited funnels, the second labelled a limited-time offer. The price moves with contacts, emails, workspaces and team seats instead. * You can try it before paying. Launch, Scale and Optimize each start with a free trial, and the pricing page promises your money back within 30 days, which lowers the cost of finding out it is the wrong fit. ##### What to watch * ClickFunnels 2.0 is harder to learn than Classic and still has rough edges. G2 reviewers say the new version is harder to figure out, and long-term subscribers on Trustpilot describe bugs and workarounds for functions they expected at launch. Budget setup time and build your real funnel during the trial. A new user with no Classic habits to unlearn feels this least. * Contact caps push you up the plans. Launch allows 10,000 contacts, 50,000 emails a month, one workspace and two team members, so a growing list forces the move to Scale at $197 a month even when your funnels have not changed. A solo seller with a small list can stay on Launch for a long time. * API access, webhooks and the custom code editor start on Scale. A team that wants to push orders into its own systems or add scripts by hand pays at least $197 a month for them. The built-in third-party integrations are available on Launch too. * Its pitch, training and onboarding speak to creators launching a first funnel more than to teams buying traffic at volume. Tying each sale to the ad that paid for it is a tracker's job, and paid-traffic teams usually run one beside ClickFunnels, as they do beside most funnel builders. A creator selling mainly to an email list may never need one. ### GoHighLevel: pros and cons ##### What works * Contacts and team members are unlimited on every plan, Starter included, so a growing list or a bigger team never moves you to a higher tier. * One account replaces a stack: a site and funnel builder, a CRM with pipelines, email and two-way SMS, workflows, calendars, payments, courses and communities. * Sub-accounts give every client or location a workspace of its own. Unlimited, at $297 a month, removes the cap and lets an agency rebill phone and email to clients at cost. * Every public plan opens with a 14-day free trial with full access to that tier. ##### What to watch * It takes real setup time. Agency owners who say it saved them thousands also warn it is not a plug-and-play CRM, so plan for weeks of building workflows and pipelines before it pays back. Teams that bring a written process from an older CRM get there faster. * The subscription is not the whole bill. Phone, SMS, email and premium AI draw on a usage wallet, so an account that texts and calls leads every day pays more than $97\. An agency on Unlimited or above can rebill those costs to its clients. * Starter stops at three sub-accounts. That is plenty for one business, and an agency moves to Unlimited at $297 a month as soon as it signs a fourth client. * Selling the platform under your own brand (SaaS mode) and automated sub-account creation are Agency Pro features, at $497 a month. ### The real differences #### GoHighLevel vs ClickFunnels: who each one is built for On a feature list the two overlap a lot. Both host funnel pages, take payments, send email, keep a CRM and run courses and communities. Their centre of gravity differs. ClickFunnels starts from the funnel and the checkout: Smart Checkout with an order bump before the sale and one-click upsells after it, built for a creator who owns the product. GoHighLevel starts from the lead: capture it, nurture it by email, text and phone, close it in a pipeline, then bring it back, which is how its own homepage describes the job. Users who have weighed the two split them the same way. In one r/SaaS thread the advice was GoHighLevel for service businesses and ClickFunnels for info, education and digital businesses. That one line settles most readers before price comes up. #### HighLevel vs ClickFunnels for agencies If you build funnels for clients, GoHighLevel is the one designed for you. Each client gets a sub-account with its own contacts, pipelines and automations, and your team works across all of them from one agency login. Starter includes three sub-accounts. Unlimited, at $297 a month, removes the cap and adds rebilling of phone and email at no markup. Agency Pro, at $497, turns on SaaS mode, so you can sell the platform to clients under your own brand, with sub-accounts created automatically. ClickFunnels counts workspaces instead: one on Launch, more on the higher plans. It is priced and trained around a business selling its own offers, and it has no equivalent of rebilling or reselling the software. An agency can run client funnels in it, but it will be managing them one workspace at a time. The setup cost is the part agencies underrate. The r/gohighlevel thread titled after the thousands it saved one agency still calls it definitely not a plug-and-play CRM. Treat the 14-day trial as the time to build one client's real pipeline, end to end. #### Funnels, checkout and follow-up What happens after the opt-in decides most single-business cases. If the next step is a sale (a course, a coaching programme, a digital product), ClickFunnels puts more of its product into that moment. Order bumps, one-click upsells and one-time offers are part of every funnel, and they are what reviewers name when they explain why they stay. If the next step is a conversation (a booked call, a quote, a reminder text, a review request), GoHighLevel puts that moment at the centre. Email, two-way SMS, calls, calendars and pipelines live on one contact timeline, and workflows move the lead from stage to stage. A dentist, a roofer or an agency running lead generation for either lives in that timeline all day. #### If you buy your traffic Neither tool is an ad tracker. Both record the sale, but tying each order to the campaign, ad set and ad that paid for it is the job of attribution software, and teams spending real money on Meta, Google or TikTok run one beside whichever builder they choose. Our [ad tracking and attribution roundup](/best) ranks those tools. Split testing deserves a check during the trial. Neither vendor's pages that we read describe testing page variants while the ad keeps pointing at one URL, so confirm how a test changes your ad links before you run one on live spend. #### What users report after setup Both have a learning curve, from different directions. ClickFunnels reviewers on G2 say the 2.0 version is a lot harder to figure out than Classic was, and long-term subscribers describe rough edges in the new build. GoHighLevel's complaints are about breadth: so many modules that the first weeks go into configuration rather than selling. Bills grow on different triggers. ClickFunnels moves you up a plan when your list passes 10,000 contacts or 50,000 emails a month on Launch. GoHighLevel keeps contacts unlimited and charges for the texts, calls and AI you use. HighLevel's own comparison page leans on that difference, saying ClickFunnels 2.0 charges more as you grow. That is true of contacts, and it leaves out the usage wallet on its own side. The full picture of ClickFunnels, plan by plan, is in our [ClickFunnels review](/reviews/clickfunnels). ### What each one costs Both entry plans cost $97 a month, and both vendors discount yearly billing. The table lines up the public plans of each. | Plan | Monthly | Paid yearly | What the tier moves on | | ---------------------- | ------- | ----------- | ------------------------------------------------------ | | ClickFunnels Launch | $97/mo | $81/mo | 10K contacts, 50K emails a month, 1 workspace, 2 seats | | ClickFunnels Scale | $197/mo | $164/mo | More contacts and workspaces, API and webhooks | | ClickFunnels Optimize | $297/mo | $248/mo | Larger list, more workspaces and seats | | GoHighLevel Starter | $97/mo | $970/yr | 3 sub-accounts, unlimited contacts and users | | GoHighLevel Unlimited | $297/mo | $2,970/yr | Unlimited sub-accounts, rebilling at cost, basic API | | GoHighLevel Agency Pro | $497/mo | $4,970/yr | SaaS mode, rebilling with markup, advanced API | For one business the first year comes out almost level. ClickFunnels Launch is $1,164 at the monthly rate or about $972 paid yearly, and GoHighLevel Starter is $1,164 monthly or $970 for the year. The difference is in what pushes each bill higher. ClickFunnels takes no percentage of your sales, so its bill moves only when you outgrow a plan's contacts, emails, workspaces or seats. GoHighLevel's plan price stays put as your list grows, while its wallet charges for every text, call, email send and premium AI action. A ClickFunnels team that needs the API pays $197 for Scale. Dominate, at $5,997 a year, is for large teams and is sold annually only. On terms, GoHighLevel gives 14 days free on every plan and starts billing at the end unless you cancel. ClickFunnels offers a free trial on Launch, Scale and Optimize without stating its length, and refunds any plan within 30 days. Prices and buying terms checked on each vendor's own pages, current as of 12 October 2026. Our pick ### ClickFunnels ClickFunnels is real and widely used: the vendor reports more than 100,000 users and over a million funnels built. The product you buy in 2026 is ClickFunnels 2.0, which puts hosted funnel pages, a checkout with order bumps and upsells, email, a CRM, courses and a community area in one account from $97 a month, with no cut of your sales. You will be glad you bought it if you sell courses, coaching or info products and want the whole funnel under one login. You may regret it if you expect the ease people remember from the Classic version, because long-term users report a steeper learning curve and bugs in 2.0, or if your list outgrows the contact cap on the plan you picked. 3.8 ### Frequently asked questions Can GoHighLevel replace ClickFunnels? For funnel pages, payments, email and courses, yes. A creator who lives on bumps, one-click upsells and a store will find ClickFunnels' checkout closer to how they sell. Which is cheaper at $97 a month? Neither, on the sticker. ClickFunnels Launch limits you to 10,000 contacts, and GoHighLevel Starter adds usage charges for SMS, calls and AI, so the cheaper one depends on list size and how much you text. Do I still need an ad tracker with either? Yes, if you run paid ads at volume. Each tool records the order, and a tracker credits it to the ad that bought the click. Is there a free trial on each? GoHighLevel offers 14 days on any plan. ClickFunnels has a trial on its three monthly plans, does not say how long it runs, and backs every plan with a 30-day refund. Does ClickFunnels take a percentage of sales? No. ClickFunnels charges the plan price only, and your payment processor's rate is the one fee per order. ### Sources #### From ClickFunnels and GoHighLevel * * HighLevel home * HighLevel pricing * HighLevel vs ClickFunnels (HighLevel's own comparison) #### Other sources 3 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[\] [r/SaaS: help me choose between ClickFunnels and GoHighLevel ](https://www.reddit.com/r/SaaS/comments/1cphbac/calling%5Fall%5Fentrepreneurs%5Fhelp%5Fme%5Fchoose%5Fbetween/) Reddit 2. \[\] [r/gohighlevel: saved my marketing agency thousands, but ](https://www.reddit.com/r/gohighlevel/comments/1um6eg4/honestly%5Fsaved%5Fmy%5Fmarketing%5Fagency%5Fthousands%5Fbut/) Reddit 3. \[\] [ClickFunnels reviews on G2 ](https://www.g2.com/products/clickfunnels/reviews) G2 ### How we compared these We do not run paid campaigns through either tool. We read each vendor's own documentation and pricing, verify every number against the source, and weigh the long-term reports of operators who run them at real spend. The full rubric is on the [methodology page](/methodology). ### Related reading * [ClickFunnels review for courses and info products](/reviews/clickfunnels) * [ClickFunnels pricing, plan by plan](/reviews/clickfunnels/pricing) * [ClickFunnels alternatives when neither tool fits](/alternatives/clickfunnels) * [SamCart vs ThriveCart if you only need checkout and upsells](/compare/samcart-vs-thrivecart) * [Builderall vs CartFlows, another funnel builder fork](/compare/builderall-vs-cartflows) * [How we research these tools](/methodology) * [All head-to-head comparisons](/compare) --- [OfferROAS](/) The stack behind offers that scale on paid traffic. Independent reviews of the software direct-response operators run on paid traffic: ad tracking and attribution, VSL hosting, funnel and checkout builders, payments, and CRM. We read the long-term user reports and verify every price against the vendor, so you spend on the right tool the first time. We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 OfferROAS. Independent and reader-supported.