# Direct-response CRMs for continuity offers · OfferROAS > Source: https://offerroas.com/best/direct-response-crm ## Direct-response CRMs for continuity offers The front-end CPA can look fine while rebills, declines and chargebacks decide whether the offer survives. Vendor pages and public reviews, October 2026 * [What the record holds](#holds) * [Order desk](#nutra) * [Four stacks](#stacks) * [How to choose](#choose) **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. [How we research](/methodology). A direct-response CRM holds the first order, every renewal, the declines, the refunds and the call-center touches on one customer record. Four platforms cover it in different shapes. Konnektive is the headless hub you attach to pages you already own. Checkout Champ puts a funnel builder on that engine and publishes a price. Sticky.io is the one with a public fee schedule. ElasticFunnels puts the pages, the CRM, the dunning and a call-center handoff on one plan. ### My take I would start with Konnektive if the pages are already live and the gap is the back office. I would read Checkout Champ's Growth plan before a demo when that engine needs a number on the website. Sticky.io is the next one I would open once its published fees can sit beside a month of renewal volume. ElasticFunnels joins that list if the pages and the rebilling should share one plan, with the thin set of outside reviews kept in view. Prices and product claims below come from each vendor's own pages. The complaints come from public reviews on G2, Software Advice and Capterra. This desk does not run these CRMs. [Compare Konnektive and Sticky.io on fees](/compare/konnektive-vs-sticky-io) The open folder stands for one customer record. The receipt, the calendar charge, the declined card and the handset are the order, the renewal, the decline and the phone call. ### What a CRM must do for subscription ecommerce On paid traffic, subscription ecommerce is the second charge. [Konnektive's homepage](https://konnektive.com/) lists the shapes that charge takes: a straight sale, multi-pay, a trial with continuity, and custom subscriptions, categorized in one dashboard. Two gateway settings get confused, and the help center separates them. [Advanced transaction routing](https://help.konnektive.com/konnektive-crm/gateway-setup/advanced-transaction-routing-interface-atri) handles the initial sale only. Recurring billings keep charging the gateway that approved the original transaction. [Recycle Billing](https://help.konnektive.com/konnektive-crm/gateway-setup/recycle-billing) is a different profile. It allows nine reattempts on a soft-declined renewal. The account that keeps those renewals is the one whose dispute ratio matters. The [chargeback ratio calculator](/best/chargeback-ratio-calculator-where-your-mid-sits-against-visa-and-mastercard-thre) shows where that merchant account sits on the Visa and Mastercard lines. The [subscription billing guide](/best/subscription-billing-software) goes further into how the retry is set up. ### Order management CRM for nutra A pipeline tool moves a lead through stages. Here the CRM has to route the first sale across merchant accounts, recover a declined renewal, and watch chargebacks on the account that stored the card. [Sticky.io's CRM FAQ](https://www.sticky.io/performance-commerce/crm) says high-risk merchants use the platform for multi-MID support and chargeback monitoring. CPG, coaching and affiliate-driven funnels sit in that same group. [Checkout Champ's pricing page](https://checkoutchamp.com/pricing) states a zero-tolerance policy against hidden subscriptions that violate card-brand rules. The CRM still sits beside a tracker and a checkout. The [stack picker](/best/stack-picker-the-tracker-checkout-and-vsl-player-that-fit-your-offer) is where those two layers get matched to the offer. ### Four platforms for different continuity stacks Each of these is a different buy, matched to a different stack. #### Konnektive, when the landers are already yours Konnektive documents the CRM in a public help center. The homepage asks you to schedule a call. You bring the pages. The homepage lists 250-plus payment processors and native support for 100-plus currencies, and the primary button is Schedule A Call. The site lists no self-serve price. Agents enter a phone order through a [phone campaign](https://help.konnektive.com/konnektive-crm/crm-setup/campaign-setup/campaign-types). The help center says that campaign has to exist before customer-service agents can enter orders by hand. One of four [G2 reviews](https://www.g2.com/products/konnektive/reviews) calls the learning curve steep because of the number of screens. [The billing policy](https://konnektive.com/terms/billing-policy.html) makes the account prepaid. If you cancel, the subscription and service fees are not refunded or prorated. The nine-attempt recycle profile is described above. Read the [Konnektive review](/reviews/konnektive) and the [Konnektive CRM article](/reviews/konnektive-crm) for the rest of the contract. #### Konnektive Public price Quoted on a scheduled call, no rate card on the site Processors 250+ processors and 100+ currencies Contract Prepaid account, fees not refunded or prorated For coded landers, when the next step can be a sales call. [Konnektive homepage](https://konnektive.com/) #### Checkout Champ, with a price on the same engine Checkout Champ's homepage pitches funnel checkout pages in place of a standard store checkout. [Checkout Champ's CRM page](https://checkoutchamp.com/features/crm) says the product is built on Konnektive. Growth is a monthly base plus a percent of sales. Enterprise keeps that monthly base and reduces the percent at the higher volume named on the card. Subscription billings run on any connected merchant account, with no separate subscription fee. The pricing FAQ puts the integration count above 270 gateways. Buyers manage a subscription, replace a card and purchase add-ons from the customer portal, using the card on file. [G2 reviewers](https://www.g2.com/products/checkout-champ/reviews) praise the subscription billing and still dislike the percentage fee. The [Checkout Champ review](/reviews/checkout-champ) holds the rest of the contract. #### Checkout Champ Growth (16 Oct 2026) $300/mo plus 1% of sales Enterprise (16 Oct 2026) $300/mo, percent steps down past $1M monthly sales Subscriptions Any connected merchant account, no extra fee For teams that want this engine with a price on the website. [Checkout Champ pricing](https://checkoutchamp.com/pricing) #### Sticky.io, when the fee schedule has to be public Sticky.io's homepage leads with a Book a Demo button. The CRM and Checkout bundle is a base license, a revenue share that falls as gross sales grow, and a fee on each decline. The pricing page also prints a calculator example at a high monthly gross. The [CRM page](https://www.sticky.io/performance-commerce/crm) describes trials, bundles, hybrid billing and affiliate flows, with subscription management and smart dunning. [Smart Dunning](https://support.sticky.io/en/articles/6542782-smart-dunning) retries a failed subscription between one and five times. Reviewers on [Software Advice](https://www.softwareadvice.com/accounting/sticky-io-profile/) and [Capterra](https://www.capterra.com/p/154796/sticky-io/reviews/) call the platform very expensive next to other billing software. The [Sticky.io review](/reviews/sticky-io) goes further into the fees. #### Sticky.io CRM and Checkout (16 Oct 2026) From $499/mo, share 1.0% to 0.25%, $0.04 per decline Example at $1M gross About $10,080/mo platform cost Smart Dunning 1 to 5 retries For a renewal book where the fee schedule has to be public. [Sticky.io pricing](https://www.sticky.io/pricing) #### ElasticFunnels, pages and the rebill desk together ElasticFunnels' homepage leads with the funnel builder and a revenue dashboard. ElasticFunnels is a funnel platform for teams running paid traffic. Pages, checkout, CRM and attribution share one data layer. For continuity, the [features page](https://elasticfunnels.io/features) says a failed subscription rebill goes to an agent automatically, and subscriptions include smart dunning and retention offers on every renewal. Those tools are on every plan. The monthly figure and the checkout fee are on the card. Independent reviews are still thin, so the dunning and agent handoff rest on that features page. ElasticFunnels has been around since 2023\. Konnektive and Sticky.io have a longer trail of outside write-ups. The pages and the checkout ship on those same plans. Konnektive stays the comparison when the landers already exist and only the back office is missing. The [ElasticFunnels review](/reviews/elasticfunnels) is the longer read. #### ElasticFunnels Plans (11 Oct 2026) From $97/mo, every feature on every plan Checkout fee 0.5% on revenue through its own gateways Trial 14 days, no card For a team that wants the landers and the rebill desk on one plan. [ElasticFunnels pricing](https://elasticfunnels.io/pricing) ### Choose the stack that matches the pages you have Konnektive is the call to book if the pages are already coded and a sales call is acceptable. Checkout Champ publishes a price for that class of engine. Sticky.io prints the fee schedule before the demo. ElasticFunnels is where the pages and rebilling sit on one plan, and the thin set of outside reviews is the limit that comes with it. The hard part of a move is the live subscriber file. Checkout Champ's pricing page says the team frequently migrates clients' subscribers onto its CRM. Cancel Konnektive before that prepaid term ends and the subscription and service fees are not refunded. [Compare Konnektive and Sticky.io on fees](/compare/konnektive-vs-sticky-io) ### Sources * [Konnektive homepage](https://konnektive.com/) * [Konnektive help, initial sale routing](https://help.konnektive.com/konnektive-crm/gateway-setup/advanced-transaction-routing-interface-atri) * [Konnektive help, Recycle Billing](https://help.konnektive.com/konnektive-crm/gateway-setup/recycle-billing) * [Konnektive help, phone campaigns](https://help.konnektive.com/konnektive-crm/crm-setup/campaign-setup/campaign-types) * [Konnektive billing policy](https://konnektive.com/terms/billing-policy.html) * [Checkout Champ CRM](https://checkoutchamp.com/features/crm) * [Checkout Champ pricing](https://checkoutchamp.com/pricing) * [Sticky.io CRM](https://www.sticky.io/performance-commerce/crm) * [Sticky.io pricing](https://www.sticky.io/pricing) * [Sticky.io support, Smart Dunning](https://support.sticky.io/en/articles/6542782-smart-dunning) * [ElasticFunnels features](https://elasticfunnels.io/features) * [ElasticFunnels pricing](https://elasticfunnels.io/pricing) * [G2 reviews of Konnektive](https://www.g2.com/products/konnektive/reviews) * [G2 reviews of Checkout Champ](https://www.g2.com/products/checkout-champ/reviews) * [Software Advice on Sticky.io](https://www.softwareadvice.com/accounting/sticky-io-profile/) * [Capterra reviews of Sticky.io](https://www.capterra.com/p/154796/sticky-io/reviews/) ### Related reading * [Konnektive vs Sticky.io](/compare/konnektive-vs-sticky-io) * [Konnektive review](/reviews/konnektive) * [Konnektive CRM article](/reviews/konnektive-crm) * [Checkout Champ review](/reviews/checkout-champ) * [Sticky.io review](/reviews/sticky-io) * [ElasticFunnels review](/reviews/elasticfunnels) * [Subscription billing software for continuity offers](/best/subscription-billing-software) * [Stack picker for tracker, checkout and VSL player](/best/stack-picker-the-tracker-checkout-and-vsl-player-that-fit-your-offer) * [Chargeback ratio calculator for Visa and Mastercard](/best/chargeback-ratio-calculator-where-your-mid-sits-against-visa-and-mastercard-thre) * [Best guides hub](/best) * [How we research tools](/methodology) Written by Marcus Flynn Tracking and attribution editor Marcus Flynn runs OfferROAS's tracking and attribution desk. He covers direct-response paid media for this site, from the tracker to the merchant account. He reads operator threads, vendor changelogs and pricing pages, then writes what those sources support. He sets the methodology and puts his name on the commercial pages. [marcus@offerroas.com](mailto:marcus@offerroas.com) Last checked 2026-10-16 --- [OfferROAS](/) The stack behind offers that scale on paid traffic. Independent reviews of the software direct-response operators run on paid traffic: ad tracking and attribution, VSL hosting, funnel and checkout builders, payments, and CRM. We read the long-term user reports and verify every price against the vendor, so you spend on the right tool the first time. We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 OfferROAS. Independent and reader-supported.